New Year, New Data
With the new year comes resolutions, and though vowing to exercise more regularly or cut down on carbs is a worthy personal resolution, it’s important to make professional promises as
January 13, 2017
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Tag: marketing
Cross-Channel Behaviors for Mobile Targeting: Big Data Insights for Effective Conversions
For consumers, mobile isn’t an isolated channel. 73% of adults who own three or more devices switch between platforms to perform a single task. Simultaneous or progressive use of a
June 28, 2016
Why Personalized Mobile Marketing Isn’t Possible Without Big Data
As marketers look towards 2016, building an improved mobile strategy will be a key priority for many teams. Mobile technology writer Emma Sarran Webster predicts rising consumer adoption of wearable
March 1, 2016
4 Ways Third-Party Data Can Generate Lift in Your Marketing Results
Marketers may be hesitant to invest in third-party big data insights due to poor reputation. Digiday blasted the products of many big data vendors as “cheap, plentiful, [and] inaccurate, citing
February 14, 2016
Creating Products That Fit: Using Real-Time Data for Product Development
Technology has had a significant impact on the concept of customer loyalty. Shopping for alternatives based on price or convenience requires just a few taps on a smartphone screen. Brand
January 28, 2016
5 Big Data Trends Marketers Need to Know for 2016
As marketing executives look towards 2016, shaping big data-focused strategies for customer acquisition is a key priority at many organizations. While 90% of organizations have a medium to high investment
December 15, 2015
Do You Know Your Buyers? 3rd-Party Data Insights for Existing Customer Conversions
Marketers have long understood that it’s easier to sell to your existing customers. However, research increasingly indicates that effective personalization is necessary for repeat sales. 74% of online customers get
December 7, 2015
Real-Time Segmentation and Personalization: BDEX for the Email Marketer
Modern email marketers struggle with low open and click-through rates, with just 3.26% of email subscribers clicking on email offers. Perhaps even more frustratingly, few marketers have the right tools
October 28, 2015
Real-Time Data Insights for Adtech: Effectively Targeting Micro-Moments
Despite a habit of early adoption in the Adtech space, conversion in this $133 billion-dollar industry isn’t getting any easier. Smart Insights recently reported the average click-through rate (CTR) for
October 20, 2015
The Power of the Data Exchange: 3 Ways Retailers are Winning with Big Data Insights
With an average website visitor conversion rate of just 3%, retailers struggle to convert sales. Online retailers lose an estimated $18 billion in revenue annually due to last-minute cart abandonment.
October 14, 2015
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