Retailers: How to Focus on Accurate Customer Data
Retailers are especially struggling in 2020, so now’s the time to double down on customer data and make sure it is up-to-date and accurate. As the full trajectory of the
September 2, 2020
Archives
Tag: Retailers
Retailers: Why Targeting New Audiences With Data Is Your Path to Growth
Leveraging the right quality data at the right time helps you effectively market to new retail customers
November 6, 2019
Case Study: How BDEX Data Helped a Client Rule the Holidays
Find out how Cole Haan, a global retailer of shoes and fashion accessories, successfully promoted a 7-day Black Friday sale with the help of BDEX Cole Haan is a major
September 25, 2019
Case Study: How a People-Based Marketing Approach Delivered a Flood of New Customers
How BDEX helped attract almost 25,000 new consumers, and a potentially huge new revenue stream, to a pet supply chain A major pet supplies retailer brought in nearly 25,000 new
July 17, 2019
The Future of Data Promises the Perfect In-Store Marketing Experience
Data-driven solutions taking shape on the shop floor will match gender, age, ethnicity, and shopping habits to what’s on offer now The days of aimlessly wandering the store in search
November 28, 2018
How Can Retailers Better Target Customers?
It’s all about having the right data and knowing how to use it Fall is the time for retailers to really start thinking about the upcoming holiday season. Because so
August 15, 2018
Consider These 3 Factors When Selling Data
Big Data’s incredible economic and social influences are evidenced in the variety of industries it’s revolutionizing. For example, healthcare providers can better “predict epidemics, cure disease, improve quality of life
May 16, 2018
When Real-Time Data is Actual Real-Time Data
Many data platforms claim they can provide their customers with real-time insights, but their definition of “real-time is often debatable. True, real-time data is not only obtained in real time
May 9, 2018
DaaS: The Alternative to High-Priced Campaigns
Businesses regularly use social media, search, and display ads to advertise their products and services. Every time a consumer sees the ad, an “impression” is created. Companies are then charged
April 11, 2018
Understanding Your Target Consumer: The Case for Utilizing Traditional and Non-Traditional Data
Any digital marketer’s ultimate goal is to increase sales for a particular brand or retailer, but targeting the right consumer can be a difficult task. Traditional demographics, like gender, age
February 8, 2018
Does Your Data Need a “Spring Cleaning”?
In a previous blog post, we discussed the benefits of having a centralized marketplace, a location where brands, retailers, and agencies can source any type of third-party data they need.
October 18, 2017
Why You Shouldn’t Limit Retargeting to Lost Customers
According to retailnext.net, at least four trillion dollars’ worth of merchandise was abandoned in online shopping carts in 2014 and over half of that amount is likely recoverable. So how
March 29, 2017
Using Too Many Data Sources? We Need a Centralized Marketplace
Data sourcing has never been a piece of cake. Brands, retailers, and agencies are always looking for the newest, most relevant data, but since the information first-party data provides is
February 8, 2017
The Power of the Data Exchange: 3 Ways Retailers are Winning with Big Data Insights
With an average website visitor conversion rate of just 3%, retailers struggle to convert sales. Online retailers lose an estimated $18 billion in revenue annually due to last-minute cart abandonment.
October 14, 2015
Re-Imagining the Consumer’s Needs Through Data
Everyone knows that properly targeting consumers and reaching them when they are ready to buy is paramount to success in today’s digital age. The question is how to be the
July 22, 2015
Retail Industry Reigns for US Digital Ad Spending
“US retail industry ad spending on paid digital media will reach $12.91 billion in 2015 and grow to $19.98 billion by 2019, for a compound annual growth rate (CAGR) of
June 2, 2015
U.S. Internet Ad Revenues Reach Record-Breaking $49.5 Billion in 2014…
Mobile advertising in the United States brought in $12.5 billion during FY 2014, a 76 percent boost from the prior year total of $7.1 billion. As a result, it is
April 28, 2015
New Research Shows How Digital Connects Shoppers to Local Stores
“With two in three consumers not finding the information they need in-store and 43% then leaving frustrated, digital presents an opportunity for retailers to improve the in-store shopping experience.” READ
November 13, 2014
Most Popular:
Categories
- AI (1)
- Analysis Methods (71)
- Analytics (100)
- audience groups (25)
- automotive (1)
- barack obama (1)
- bdex (88)
- Big Data (118)
- Blog (59)
- business (75)
- buy data (59)
- Career (1)
- Open position (1)
- Case Studies (5)
- Clients (41)
- Daas (27)
- ID Resolution Graph (5)
- Machine Learning (9)
- Partners (9)
- clustering (7)
- custom segment building (21)
- Data Exchange Platform (98)
- data management platform (68)
- data marketplace (64)
- Data Vendors (35)
- digital marketing (84)
- Direct mail (37)
- direct mail targeting (42)
- DMP (18)
- Email Marketing (78)
- email retargeting (31)
- Engagement rate (8)
- ethics (2)
- Featured (25)
- Featured Blog (33)
- Featured News (10)
- First Party Data (59)
- General (5)
- geofencing (5)
- Identity Resolution (6)
- in-market data (60)
- Internet of Things (55)
- IT (17)
- Launch Advertising (13)
- linear analysis (4)
- location-based data (45)
- Machine Learning (5)
- Marketing (58)
- Mobile Marketing (83)
- new website (2)
- News (134)
- Data Industry News (110)
- Featured (7)
- Press & Awards (19)
- Press Releases (21)
- politics (4)
- political (1)
- ppi advertising (1)
- Programmatic Advertising (13)
- Real Time Data (84)
- Responsive (14)
- Science (3)
- sell data (50)
- shopping cart retargeting (2)
- Thick Data (68)
- Third party Data (77)
- trump (2)
- Uncategorized (44)
- Web Design (53)
- Web Hosting (52)
- website re-targeting (45)