How online and offline location data give your business a competitive advantage Location data has been a part of the marketer’s toolbox for many years. It’s enabled companies to offer a brand new customer experience, catered to each individual person based on their...
Accurate data is a must for your franchise’s marketing strategy. But what data should you be focusing on? With all the big data available at our fingertips today, franchises are tasked with mining that data to find better ways to reach their ideal audiences. Access to...
Agencies are often stuck using the same data segments as their competitors. But with data from BDEX, agencies can get the third-party data they need from one place, helping them create their own custom audiences. Data-driven marketing is no longer optional in today’s...
Gathering customer data is a must to get your messages heard. But how can you leverage data analytics to increase customer engagement after you have their attention? Your customers drive your business forward. And true customer satisfaction means loyalty, repeat...
Out-of-home ads can sometimes feel impersonal, sending messages that don’t stick or reach the right audiences. Obtaining the right data, however, can make your displays more profitable. Even with the rise of digital marketing, the Out of Home Advertising Association...
A multichannel strategy is the best way to reach the modern consumer, using data as a guide Is your marketing strategy taking advantage of the different methods available? Connecting with consumers over multiple channels gives them more opportunities to engage, while...
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