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Tag: customer data

5 Steps to Avoiding Bad Data

Today’s data marketplace is full of bad information. Here are 5 steps you can take to protect your brand from it. Bad data is a major problem for any industry,

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Marketing: Don’t Underestimate the Power of Location Data

How online and offline location data give your business a competitive advantage

Location data has been a part of the marketer’s toolbox for many years. It’s enabled companies to offer a brand new customer experience, catered to each individual person based on their actions and habits.

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