Customer marketing focuses on retaining and enriching the customer relationships you already have, and the more competitive your industry is, the more you are going to need real-time data. At
The marketer’s channel-mix challenge across the digital landscape Back in 2011, Google introduced us to a new marketing acronym. Zero Moment of Truth (ZMOT) is the moment where first impressions
Big Data’s incredible economic and social influences are evidenced in the variety of industries it’s revolutionizing. For example, healthcare providers can better “predict epidemics, cure disease, improve quality of life
Many data platforms claim they can provide their customers with real-time insights, but their definition of “real-time is often debatable. True, real-time data is not only obtained in real time
In a previous blog post, we discussed the benefits of having a centralized marketplace, a location where brands, retailers, and agencies can source any type of third-party data they need.
Data sourcing has never been a piece of cake. Brands, retailers, and agencies are always looking for the newest, most relevant data, but since the information first-party data provides is
Technology has had a significant impact on the concept of customer loyalty. Shopping for alternatives based on price or convenience requires just a few taps on a smartphone screen. Brand
“This year, we are going to see the transformation of Uber into a big data company cut from the same cloth as Google, Facebook and Visa using the wealth of
“The Internet of Things (IoT) exploded onto the tech scene last year and scored major attention at this year’s Consumer Electronics Show. The IoT market is huge, with a projected reach
“Agencies: Does Your Data Pass the ‘So-What’ Test?” READ MORE