Data Quality Costs Can’t Be Underestimated When it Comes to Success Key Takeaways: Bad data costs are high, and these go beyond money, even small mistakes count High-quality data is
Any digital marketer’s ultimate goal is to increase sales for a particular brand or retailer, but targeting the right consumer can be a difficult task. Traditional demographics, like gender, age
92% of companies are still dealing with obstacles to successful big data projects, according to global research by CA Technologies. Across industries, the adoption of big data initiatives is way
When Whole Foods announced their plans for a line of grocery stores geared towards millennials, the announcement was deemed offensive and stock prices dropped. According to Marketing Mag’s Katie Martell,
For consumers, mobile isn’t an isolated channel. 73% of adults who own three or more devices switch between platforms to perform a single task. Simultaneous or progressive use of a
Modern email marketers struggle with low open and click-through rates, with just 3.26% of email subscribers clicking on email offers. Perhaps even more frustratingly, few marketers have the right tools
“This will be a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time, eMarketer predicts. Mobile will account for 51.9% of total
“Marketing automation technology presents B2Bs with an opportunity to act on audience data and boost lead nurture efforts. ” READ MORE
“Higher response and engagement rates are the No. 1 reason to use personalized content, according to June 2015 polling from the CMO Council. It was the only benefit cited by
“Over a few short years, the Internet of Things (IoT) has morphed from a futuristic concept into reality.” READ MORE Note: BDEX is gearing up to handle IOT data.
BDEX, LLC is proud to announce it has been invited into the AWS Activate Portfolio Program. As a Portfolio member of the Activate Program, BDEX joins an exclusive group of
“Marketers are responding to consumer demand for personalization through real-time efforts. April 2015 polling by Researchscape for Evergage found that 58% of marketers worldwide used real-time personalization defined as data-driven
“US retail industry ad spending on paid digital media will reach $12.91 billion in 2015 and grow to $19.98 billion by 2019, for a compound annual growth rate (CAGR) of
“Both interest and investment in mobile audience targeting rose year over year” READ MORE
Mobile advertising in the United States brought in $12.5 billion during FY 2014, a 76 percent boost from the prior year total of $7.1 billion. As a result, it is
“Three Strategies for CMOs to Get Ahead With Data-Driven Marketing” READ MORE
“The mobile ad spending pie is set to reach $100 billion next year, according to a report by eMarketer…” READ MORE
Big Data Exchange, an Innovative Technology Award Nominee, has now also been selected as a Semifinalist in the eMerge Americas Startup Showcase where it will present to over 10,000 attendees and
“The Internet of Things (IoT) exploded onto the tech scene last year and scored major attention at this year’s Consumer Electronics Show. The IoT market is huge, with a projected reach
“A convergence of technologies increasingly makes it possible and affordable to combine disparate information sets into systems that can analyze the data in its totality.” READ MORE
“…combination of data and utility will ultimately result in marketing that is less about simply getting a brand in front of consumers and more about creating lasting connections that resonate
“From New Screens to Flow Advertising, Messages Will Be More Personal” READ MORE Note: We at BDEX are gearing up to handle Internet of Things data on our Platform…..stay tuned.
“As digital marketing becomes increasingly important to business strategies, 80% of companies plan to increase their digital marketing budgets over the next 12 to 18 months, according to a study
“How Marketers Can Guard Against Security Threats and other Disruptions” READ MORE
“Here, we break down how the industry has changed over time, and show the projected path for the years to come. And trust us, big data is no where near
