RedTrack CEO Vlad Zhovtenko on why first-party data has become essential for media buyers, how AI is compressing analytical work, and why sending complete conversion data back to ad platforms matters more than ever.
Ben Fenster, co-founder of Anzu, explains how in-game advertising solved identity resolution, attention measurement, and incrementality in a cookieless environment — and what the rest of digital marketing can learn from it.
Back to school season is quickly approaching meaning that programmatic advertisers are already in the process of planning campaigns to engage with these audiences. Whether it be for K thru
Cannabidiol – commonly known as CBD – is a non-impairing compound found in hemp or non-hemp plants that is rapidly growing in popularity as a health and wellness supplement. While
Why have we seen such a pronounced shift into automated buying? What can programmatic buyers be looking at from their perspective? The key to deploying large-scale omnichannel campaigns is efficiency.
Have you ever wondered why you’ve been receiving the same promotional postcard from a local dental office for years, even though you’ve never acted on any of them? If so,
Real-time targeting is your secret weapon for connecting to the right people at the precise right moment, and AI continues to play a major role in empowering these connections. Artificial
Artificial intelligence has many marketing applications. Implement the latest technologies and advances in automation to improve processes like making future predictions and real-time targeting. The use of artificial intelligence (AI)
Learn the impacts of GDPR on marketing technology, and why programmatic advertising is stronger than ever The General Data Protection Regulation (GDPR) went into effect on May 25, 2018, and
With the next generation of wireless technology expected to accelerate device proliferation, marketers need 100 percent deterministic cross-device matching more than ever. A little girl rides her tricycle in her
