LeadMagic founder Jesse Ouellette explains why website visitor identification data should go to your most senior people, not your SDRs, and how to bridge the gap between B2B and B2C data.
High-performance atmosphere requires consistency and innovative solutions. Competition is important, and accessible information is an asset. In the modern business world, globalized information leads to aggregated market content, and staying
According to retailnext.net, at least four trillion dollars’ worth of merchandise was abandoned in online shopping carts in 2014 and over half of that amount is likely recoverable. So how
With an average website visitor conversion rate of just 3%, retailers struggle to convert sales. Online retailers lose an estimated $18 billion in revenue annually due to last-minute cart abandonment.
Everyone knows that properly targeting consumers and reaching them when they are ready to buy is paramount to success in today’s digital age. The question is how to be the
“Marketers are responding to consumer demand for personalization through real-time efforts. April 2015 polling by Researchscape for Evergage found that 58% of marketers worldwide used real-time personalization defined as data-driven
“Both interest and investment in mobile audience targeting rose year over year” READ MORE
“The pace of change in communications, coupled with the demand for information in real-time, means we are now required to move faster than ever to maximize opportunities.” READ MORE
“Agencies: Does Your Data Pass the ‘So-What’ Test?” READ MORE
“In order to get results from Big Data, you do not need petabytes or more of data. Instead, it is all about combining data sources that provide you the insights”
