6 Tips to Turn Data Insights into Stories
Creating meaningful connections with your customers means turning data insights into engaging stories Big data is now a major player across industries. For marketers, data continues to provide new insights into what their audiences care about most and what they’re...
The 5 Most Effective Ways to Use AI in Marketing
Artificial intelligence has many marketing applications. Implement the latest technologies and advances in automation to improve processes like making future predictions and real-time targeting. The use of artificial intelligence (AI) continues to grow across...
Personalization: What Your Audience Really Wants
Marketing strategies need to center around providing personalized experiences because today’s customers want to find emotional connections to the brands they support The personalization moment is here for marketers. Consumers now care about brands who are willing to...
Is Your Geofencing Strategy Where It Needs to Be?
For automotive marketers, geofencing is one of the most powerful tools available Auto dealers depend on local clientele to keep their business moving forward. Marketing to the right people means that important location data needs to be gathered so that messages are...