Big Data Trends to Watch in 2019

Big Data Trends to Watch in 2019

Artificial intelligence and innovations like BDEX Cross-Device Matching will enable marketers to take content personalization and in-store marketing to new levels and open vast stores of unstructured data for mining. Saying big data means a big business has never been...
2018 Year in Review. Data Overload

2018 Year in Review. Data Overload

The proliferation of unstructured data seen this year is poised to accelerate in 2019 and BDEX stands ready with an infrastructure built to power human connectivity. One of the recurring themes to emerge in 2018 was data overload. The ability of humans to generate...
Data Holds the Key to Personalizing the Buying Process

Data Holds the Key to Personalizing the Buying Process

Real-time behavioral data meet consumers on their terms The way marketers and advertisers reach potential customers has changed immensely in the last few years. We live in the age of “Big Data” where information and buying habits are collected via websites, search...
What Does a Big Data-Driven Customer Experience Look Like?

What Does a Big Data-Driven Customer Experience Look Like?

Your customers expect you to understand their needs. 80% of modern consumers expect personalized experiences from their favorite brands. Despite increased budget for big data marketing initiatives, 43% of marketers feel they’re getting almost “no benefit” from their...
Are You Using the Most Advanced Data to Target Consumers?

Are You Using the Most Advanced Data to Target Consumers?

The way we use data to target audiences is constantly evolving. The first phase in targeting was fairly simple in that we relied on only a few simple demographics, like age and gender, to segment consumers. Then audience groups were formed. More advanced and specific,...

BDEX is the first-ever Data Exchange Platform (DXP). The BDEX DXP and DAAS platforms enable companies to acquire impartial, quality-scored third party data reaching the right people at the right time like never before.

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