In an innovative and ultimately game-changing move, Barack Obama and his campaign team took advantage of the Internet, social media and data analytics to target voters, reach voters and harness
Don’t take a chance with inaccurate data and miss your audience. Key Takeaways: Bad data costs your company staff time, money, reputation, and consumer trust Consumers say more than 50%
Big data has given marketers more information than ever before, but it can also lead to a greater separation from the human behind the data. Here are 6 ways to
Most industries are now driven by big data. But data, and the way it’s gathered and processed, is always changing and improving. Expect these top trends in 2020 for data-driven marketing.
Artificial intelligence and innovations like BDEX Cross-Device Matching will enable marketers to take content personalization and in-store marketing to new levels and open vast stores of unstructured data for mining.
The proliferation of unstructured data seen this year is poised to accelerate in 2019 and BDEX stands ready with an infrastructure built to power human connectivity. One of the recurring
Real-time behavioral data meet consumers on their terms The way marketers and advertisers reach potential customers has changed immensely in the last few years. We live in the age of
Your customers expect you to understand their needs. 80% of modern consumers expect personalized experiences from their favorite brands. Despite increased budget for big data marketing initiatives, 43% of marketers
The way we use data to target audiences is constantly evolving. The first phase in targeting was fairly simple in that we relied on only a few simple demographics, like
The term “Big Data” is used regularly by those who work in the digital marketing, technology, or data industries. If you’re a business owner trying to market your brand, product