It is critical for marketers to understand the financial and strategic threat posed by online ad fraudsters in an expanding digital landscape. We live in a world where the prevalence
First, when you think of machine learning, what comes to mind? Is it an image of machines taking over the world, defeating humanity in a futuristic battle? If so, please
In explaining what is identity resolution, it’s important to understand today’s consumer. Consumers today use multiple devices. They use different devices to access social media, log in to work and
vide its customers with access to BDEX’s comprehensive Identity Graph. The partnership can help enable Snowflake customers to utilize their first-party data in combination with BDEX’s industry-leading identity resolution platform in order to expand their existing audiences.
Monetize your internal data, exchange data, and apply machine learning to reach precise targets Key Takeaways: Third-party cookies are going away in 2022 in Chrome, the browser market leader Additionally,
Custom audiences give you more control over who you’re targeting with ad campaigns. Here’s how to use them. Key Takeaways Custom audiences are segments of your customers that you identify
Improperly managed data means inaccurate targeting, which is like no targeting at all. Key Takeaways: Poor data management means poor targeting Real-time data is dynamic data Update your data management
If you don’t focus on data quality in your marketing, it will never reach the right people. Bad marketing data can lead to wasted time and money, not to mention
Inaccurate or out-of-date data can hurt your marketing efforts.
It’s no secret that data is a requirement for successful marketing in our digital world
“A recent IDG study predicts enterprises will have spent, on average, about $8M on Big Data initiatives in 2014. That’s really not too surprising, as Big Data analysis promises better