The Hidden Cost of Ad Fraud
Digital marketers have dealt the cost of ad fraud with bots and click-farms for years. Ad fraud creates frustration for companies who don’t know how to work around it. This
September 13, 2022
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Category: Uncategorized
BDEX Guide: How to Build an Identity Graph for Your Identity Resolution Strategy
Identity resolution in programmatic advertising remains a major challenge for brands. With changes to digital data privacy at the legislative level and the cookie-less future impeding brands’ ability to leverage
September 8, 2022
Advertising and Data Privacy – Why Consumers Should Be Aware
Data privacy continues to be a hot topic for every consumer, business, and especially advertising data providers. Many people are aware of what their information is being used for (ad
July 14, 2022
Political Advertising in 2022: Leveraging Segments that Matter to Voters
2022’s upcoming mid-term elections and the programmatic advertising campaigns that will deploy all over the United States inspired this conversation. David Finklestein, Co-Founder and CEO of BDEX, and Fariba Zamaniyan,
June 15, 2022
Machine Learning in Programmatic Marketing and Advertising
Machine learning is a buzzword you have probably heard a lot lately, especially when it comes to programmatic advertising. But what exactly is machine learning and how can it help
June 1, 2022
Introducing BDEX’s Deconstructing Data Podcast
In this flagship episode of the Deconstructing Data podcast, hosts Jessie Lizak and Josh Morgan talk with David Finkelstein, CEO of BDEX, as the trio discuss the focus of Deconstructing
May 3, 2022
How Identity Resolution Platforms Work
Identity resolution platforms often provide a variety of features along with contact matching. An identity resolution platform is where you can maintain all your data and create your customer profiles.
April 5, 2022
Expand Your Programmatic Advertising with Quality Data AI and ML | BDEX Fireside Chat with TiVo
Why have we seen such a pronounced shift into automated buying? What can programmatic buyers be looking at from their perspective? The key to deploying large-scale omnichannel campaigns is efficiency.
April 1, 2022
Why Identity Resolution Algorithms Aren’t as Accurate as Deterministic Models
Identity resolution algorithms help programmatic advertisers better identify and understand their audiences. However, marketers continue to face problems driving the same ads to target audiences across their various devices. The
March 24, 2022
How the Advertising Industry Can Support Ukraine Amid Russian War
The Russian invasion of Ukraine has rippled across the globe, as they continue a senseless attack on the Ukrainian people and the advertising industry can help support Ukraine. Countries around the
March 21, 2022
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