How BDEX Ensures Every ID Links to a Real Person
In digital marketing, your identity graph is only as good as the data inside it. A single bot, a click farm ID, or a falsified linkage can cascade through your
February 17, 2026
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Tag: Identity resolution
5 Data Trends Reshaping Identity Resolution in 2025 (And What’s Coming in 2026)
The identity resolution landscape is evolving faster than ever. Between regulatory shifts, technology breakthroughs, and changing consumer expectations, 2025 has proven to be a watershed year for how companies connect
December 22, 2025
Navigating 2024 US Political Advertising Trends: The Rise of CTV and the Importance of Identity Resolution Partners
In the ever-evolving landscape of political advertising, digital platforms continue to reshape the way campaigns engage with voters. As we delve into the trends of 2024, one standout avenue for
April 30, 2024
Beyond the Individual: Why Household-Level Identity Matters in the Identity Graph
In today’s data-driven marketing world, understanding your customers is key. But a single customer ID often paints an incomplete picture. That’s where a household identity graph comes in – a
March 7, 2024
Stop Worrying About The Quantity Of Impressions – It’s Quality That Counts
By AdExchanger Guest Columnist David Finkelstein, CEO BDEX, LLC We have seen a lot of change in the identity landscape over the past 10 years. What once was a bit
September 28, 2023
How Recent iOS Updates Are Driving Ad Fraud
The release of iOS 16 for iPhone users has sparked a concerning trend in the world of ad fraud. Several iOS updates over the past two years have significantly limited
June 5, 2023
BDEX Announces New Identity Graph Capabilities to Combat Rising Fraud Activity
Leading Consumer Data Exchange Platform Bolsters Data Validation Measures for Enhanced Ad Performance and Targeting Precision June 01, 2023 09:00 AM Eastern Daylight Time MIAMI–(BUSINESS WIRE)–BDEX, the first and largest
June 1, 2023
BDEX Releases Identity Matching Tool for Small and Mid-Sized Advertisers
Expansion of BDEX’s Omni IQ solution enables small and mid-sized advertisers to remove bad data and better understand their audience through simple identity matching November 15, 2022 09:00 AM Eastern
November 15, 2022
BDEX Guide: How to Build an Identity Graph for Your Identity Resolution Strategy
Identity resolution in programmatic advertising remains a major challenge for brands. With changes to digital data privacy at the legislative level and the cookie-less future impeding brands’ ability to leverage
September 8, 2022
What is Identity Resolution?
In explaining what is identity resolution, it’s important to understand today’s consumer. Consumers today use multiple devices. They use different devices to access social media, log in to work and
November 22, 2021
How Digital Advertisers can Build their Audience on Facebook
Digital Advertisers need to meet their audience on the platform where they are consuming social media the most. Despite being marred by recent controversies that pushed Facebook’s parent company to
November 4, 2021
The Basics of Identity-Based Marketing
Successful identity-based marketing with identity resolution requires data accuracy, a growing challenge in our everything-digital world. Marketers have begun to recognize the substantial benefits of data-driven marketing, implementing techniques centered
October 27, 2021
Identity Resolution is Key in the Post App Tracking Transparency (ATT) World
As marketers prepare for a competitive holiday season, they are turning to identity resolution tools to help mitigate rising ad conversion costs in the post ATT world. With mobile tracking
October 7, 2021
The Value of the BDEX ID Graph
How our ID graph uses deterministic matching to power human connectivity One of the great ironies of digital marketing in recent years has been that device proliferation has actually made
December 26, 2018
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