How e Put Marketers in the Driver’s Seat on bdex.com

How We Put Marketers in the Driver’s Seat

BDEX has structured its business around customers’ needs from the beginning by enabling them to find and buy only the data they need and nothing more.

We’ve previously discussed how BDEX is not a typical data company, and one of the reasons for this is because we strive to give our customers the most useful and relevant data possible. But we also pride ourselves on offering the best service and support to everyone we work with. We accomplish this by taking a personalized approach that focuses on these areas:

Explore BDEX Taxonomy

We created Explore BDEX Taxonomy so you can explore our vast database, including nearly 1 trillion constantly refreshing real-time data signals at your convenience. This enables you to determine whether we have what you are looking for without having to pick up the phone to call us. Read more about how the BDEX taxonomy tool can be used here.

Custom data feeds

When you find what you are looking for – and we are very confident you will – you can schedule an exploratory consultation. BDEX data analysts will sit in on the call to ensure they understand how you define the key steps in your target customer’s path to purchase. We understand that you know your customers better than anyone, as well as the data signals that show they’re ready to buy. Our job is to translate that information into a data feed that meets your needs.

Omnisource IQ

The next step involves using our proprietary Omnisource IQ© process to scour billions of real-time data signals to determine not only which consumers are good prospects but exactly where they are in their path to purchase so you can decide whether, when and how to contact them. We do this with our unmatched, 100 percent-deterministic cross-device matching as well as data on what products consumers have purchased and visited from brick-and-mortar stores via point-of-sale systems and geofencing data provided by our more than 70 partners. Omnisource IQ© is our secret sauce and your secret weapon and its constantly being refreshed.

A subscription model

Most data companies are eager to please before you make a purchase, but once you do, their customer support can be underwhelming. Not BDEX. With our subscription model, you can get access to data whenever you need it and only pay for what you use.

If you need to reach people who live or work in downtown Pittsburgh who are actively shopping for a new home, you get to determine what “new” and “searched” mean using the BDEX Targeting Module.

If you are only interested in people who have physically visited specific subdivisions in the last month, there is no need to buy records on the thousands who merely searched for new homes on the web in the last month. This may sound a little complicated, but with an intuitive interface and many download options, we’ve made our service extremely easy to use.

Again, the feed we set up for you will constantly be updated with thousands of real-time data signals every month to provide you an authoritative view of your in-funnel customers. Our data experts can even set up automatic alerts based on criteria you select to notify you when an actionable selling opportunity arises.

Data as a Service

With traditional online advertising, you pay for every ad impression, as well as the data used for that impression. But with our Data as a Service (DaaS) solutions, you will get all of the data you need at one cost, and you can then upload your custom audience into almost any ad platform. At that point, you will be able to market to them and only pay for the ad impressions from then on. Instead of a cost per impression, we provide you with a fixed cost.

The bottom line

BDEX has structured its business around customers needs from the beginning in a bid to create a new kind of company. We know you know your customers better than we do. Our role is to help you connect with them with unprecedented precision by delivering the right insight into the right people at the right time so you can close the sale.  Our mission is not to just to sell data but to build a data infrastructure that powers human connectivity and believe our success hinges as much on the quality of our customer service and support as our data.

This is why so many leading companies have chosen BDEX to fulfill their marketing data needs across so many industries, including:

Media – We help multi-platform media companies reach consumers on all their devices.

Franchises – We give franchisees the ability to find out who is visiting their competitors so they can convert those consumers into their own customers.

RetailersThe BDEX Targeting Module enables brands to select any data attributes, combine them, and select the quality, age and price of each and every data element.

Get in touch with BDEX today to learn how you can take your data marketing to the next level by connecting with consumers like never before.

Using the BDEX Taxonomy Tool to Find Insurance Prospects on bdex.com

Using the BDEX Taxonomy Tool to Find Insurance Prospects

A step-by-step guide on how to use our free, self-service taxonomy search tool to determine what data the BDEX DXP has that can help elevate your next marketing campaign.

At BDEX we pride ourselves not so much on the size of our haystack as our ability to help you find just the right needles for your marketing needs.

After all, if I’m a marketer I don’t care how big a database is if it’s filled with unreliable, irrelevant or dated information that can’t provide the audiences I need right now to boost conversion rates.

BDEX is a first-of-its-kind Data Exchange Platform (DXP) offering marketing teams the ability to connect directly with first-party data vendors in a variety of industries. That means our buyers have access to objectively-scored, real-time insights, which can be downloaded directly into their data management platform (DMP) to immediately begin generating marketing lift.

Of course, there are countless stories about marketers paying for shoddy data, so we have created Explore BDEX Taxonomy; an intuitive interface marketers can use to explore the nearly 1 trillion data signals contributed by our more than 70 vetted partners.  In an earlier post, we explained broadly how to use the BDEX taxonomy tool to find your ideal customers. In this article, we will walk through how an insurance marketer unfamiliar with the BDEX DXP might use the tool for the first time. We have bolded words used by the BDEX taxonomy.

Automobile insurance

Let’s say our user specializes in marketing insurance to owners of Foreign SUVs and wants to see how many target customers she can reach for $5,000.

She could start her search by typing “insurance” into the search box near the top of the page, which would return a list of 12 Available Industries with a Count, which stands for the number of data points available in each industry. A data point could be basic demographic information such as address, sex, marital status, and other household data, contact information, or real-time data signals collected via cookies and geofencing.  She would see that there are 13.4 billion data points available for Persona\Auto, 34.3 billion for Persona\Finances, and 10.0 billion for Shopping/Vehicles.

By selecting Persona/Auto,  she would populate the second drop-down menu to the right with 11 taxonomies, including Audience Class, Automobile Age, Automotive Class, Make\Model, Own or Lease, etc.

If she then selects Make, the third and last drop-down menu on the screen will load 40 models and the Count of how many Target Identities, or email addresses, mobile ID numbers or other identifiers –  are available for each one. By clicking on the Count column, she can sort the list by ascending or descending number of  Target Identities. This will show that BDEX has data on 14 million people who own or lease a BMW, 13 million who own or lease a Lexus or Cadillac and about 12.3 million who own or lease an Acura and or Mercedes Benz.

Automobile insurance on bdex.com

Audience class

This is interesting, but not particularly useful since our marketer is interested in all makes of Foreign SUVs, so she returns to the second drop-down menu listing the 11 taxonomies and selects Audience Class. This allows her to narrow her search by 135 other Values, or criteria. She can scroll down to HH Most Recently Acquired Foreign SUV and see that BDEX can connect her to nearly 4.2 million Target Identities that have recently acquired a foreign SUV.

Audience class on bdex.com

If our marketer is primarily interested in running targeted mobile adds, she can return to the first search field on the page and select Mobile (AAID)” and “Mobile (IDFA) from the drop-down menu and repeat her search.

BDEX Taxonomy Persona Auto Audience on bdex.com

That will show BDEX can connect her to of the nearly 3.5 million households above via either an iPhone or Android device.

BDEX Taxonomy Foreign SUV on bdex.com

Starting the search by selecting Email would show BDEX has email addresses for 3.5 million of the household listed above.

CPM estimates

She will also notice that Explore Industry Taxonomy updates CPM estimates based as the taxonomies selected to help the user determine how far her budget would go using the selected criteria. In the example above, she would see her CPM would range from $1 to $1.50 and average around $1.25. Given her budget, that would enable her to reach roughly 4,000 people who meet the selected criteria.

Persona/Home

In our next scenario, let’s consider a marketer looking to see how many high-end homeowners BDEX can connect them to nationwide. They could start their search by checking Email (MD5), Mobile (AAID) and Mobile (IDFA) typing in the first search field in the upper left-hand corner, searching for home” and selecting Persona\Home from the 42 Available Industries listed. This will produce 14  Taxonomies in the menu to the right, including Area Code, Audience Class, Dwelling Type, and Home Value.

If he selects Home Value, he will be prompted to specify a range of home values in the next menu. If he filters his search for homes valued between $750,000 and $5 million, he will learn that DBEX can provide 850,000 email addresses and 470,000 mobile IDs attributable to people who owns homes in that price range.

BDEX Taxonomy Persona Home Audience on bdex.com

If our marketer goes back to the Taxonomies screen and selects Audience Class, he can browse 272 audiences BDEX data partners have uploaded based on demographic and psychographic data, such as sex, age, generation, educational degree, expected graduation from college, and many, many more. If his ideal customer earned more than $200,000 a year, lived in or near a major city, was in their 40s and had children, he could select the High-income City Middle Aged Homeowners with Children audience and see it would cost him an average of $1.27 per thousand. He can opt to include or suppress personas who are already insured through one of the four largest home insurers (AAA, All-State, Farmers and State Farm.)

If he is focusing on a geographic area, he can get a count of personas by Zip Code, Area Code, State or City.

If our marketer sells renters’ insurance, he can start a search by typing “renter” into the Search field, then select Persona/Home from the three available industries that display and then select Audience Class to browse 272 groups created by BDEX. If he selects Middle-Income Suburban Younger Renters with Children, he can see BDEX has 45.4 million email addresses and mobile device IDs attributable to that audience.

At BDEX, we are confident the data we have aggregated from online searches, app downloads, geofencing, in-store POS purchases and other primary data providers we partner with will provide the context you need to take your marketing to the next level. Our Explore BDEX Taxonomy tool will enable you to confirm our claims. When you do, we hope you will contact us so we can begin collaborating. BDEX can often deliver a report showing the volume of data we have that meet your criteria, the size of the audience we can reach and total cost in a matter of days.

2018 Year in Review. Data Overload on bdex.com

2018 Year in Review. Data Overload

The proliferation of unstructured data seen this year is poised to accelerate in 2019 and BDEX stands ready with an infrastructure built to power human connectivity.

One of the recurring themes to emerge in 2018 was data overload. The ability of humans to generate data continued to outstrip our ability to understand and act on it. In 2019, there will be the additional challenge of structuring the growing torrent of data from so many disparate sources.

Amid all the excitement about the convergence of Big Data, Artificial Intelligence (AI) and the Internet of Things (IoT), however, some still ask if all the data is going to make us any smarter?  Is it really going to make marketing more efficient, more precise, more effective?

At BDEX we are confident it will because we have spent the last five years building a proprietary data infrastructure to power human connectivity. Today, our platform tracks more 800 million connections between email and mobile IDs and cookie and email IDs to make sure we can connect our customers to the right people on the right device at the right time. We have curated more than 5,500 data classifications that enable our analysts to produce targeted customer lists with unprecedented accuracy, granularity, and speed.

We see the value of these investments being validated every day in the marketplace. As 2018 draws to a close, it seems like a good time to review how and why we have built our infrastructure and what marketers can do with it. So here is a curated list of some of the articles we published on our blog last year.

We look forward to publishing new articles next year and will strive to make them as accurate, timely and actionable as our data. Stay tuned.

The BDEX advantage

BDEX is Not a Typical Marketing Data Company

The BDEX Data Difference

The Ins and Outs of Our Data Exchange Platform (DXP)

Why a Subscription Model Makes Sense for Targeted Marketing Data

How BDEX powers human connectivity

Find Your Ideal Customers with Our Taxonomy Explorer Tool

Device-Matching Connects Customers with Devices – and Businesses with Sales

Getting the Channel Mix Right in Target Marketing

Which Vehicles Will Drive the Success of Your Marketing Campaign?

How specific industries use BDEX to connect

Data-Driven Direct Marketing for Auto Dealers

Customer Targeting Made Easier for Media Companies

How Can Retailers Better Target Customers?

Automotive Marketing Case Study: Maher Chevrolet

How BDEX sees the future

AI on Target to Change the Way We Market

The Future of Data Promises the Perfect In-Store Marketing Experience

The Future of Data Promises the Perfect In-Store Marketing Experience on bdex.com

The Future of Data Promises the Perfect In-Store Marketing Experience

Data-driven solutions taking shape on the shop floor will match gender, age, ethnicity, and shopping habits to what’s on offer now

The days of aimlessly wandering the store in search of a deal or a “you” item look to soon be over. Brick and mortar retailers are embracing the latest in data technology to recognize and serve visitors like never before. Device matching, real-time targeting, and even budding facial recognition tech are eroding the notion of searching for a new customer. It’s now possible to know someone who wants to buy the moment they walk in.

How real-time data provides the most actionable marketing possible

Speed of transmission and lack of detail were two old enemies of in-store marketing. They’re becoming obsolete in an era where almost the instant a customer expresses an interest in/buys a product, a retailer can be notified and be able to target that individual with relevant content.

How is this possible? Smart uses of data like device matching and geofencing are two methods which create a purchasing portrait of prospects across every major demographic. Device matching with BDEX allows retailers to market to consumers across multiple devices and channels as the data link a consumer’s search/purchase activity via mobile, email, social media, and other avenues.

Geofencing creates a data map of all the physical retail locations a potential prospect has visited. This is useful because it shows they’re actively and physically searching for an item or service. Internet browsing data is valuable, but geofencing further isolates a consumer who’s actually visited a certain type of business. This is one of the reasons why BDEX data can drive and support in-store marketing so effectively.

We repeatedly test our data to authenticate its accuracy and currency to sidestep the pitfalls of outdated or “too broad” data – and we enable our customers to buy only the data they need. Our tailored approach allows retailers to create a dynamically-informed marketing effort that never sleeps. Actionable prospects can be marketed to in their home, via their mobile device on the go, and even when they visit your location.

The latest in-store marketing is a customer service gold mine

When a prospect has entered a store, data has the potential to really close a sale. Modern digital signage can be updated on a single screen or storewide to display offers relevant to specific viewers. Imagine a scenario where a prospect checks in and you know exactly whom is watching your in-store screen – and precisely what they’d been browsing only an hour before.

Interactive digital displays provide the same tactile satisfaction as customer cell phones or other touchscreen devices. In fact, this in-store marketing sector is set to exceed $20 billion by 2024. Nevertheless, all the digital signs in the world are just flashy eye-catchers without being powered by actionable data.

Who’s marketing in-store and why it’s working

Ralph Lauren has integrated in-store digital into their changing rooms to powerful effect. Embracing this kind of innovation has provided real-time data on customer purchases (or lack thereof) and tripled their sales forecast while increasing customer engagement by 90%. McDonald’s is realizing the potential of onsite touch screens as an alternative to face to face orders. They’re also reviewing cell phone ordering, along with other chains that have successfully implemented the technology.

The supermarket sector (including the Walmart brand) understands how data is vital to staying competitive. They’re using it to engage in-store customers in a personal manner. The retail giant has even registered multiple patents to take their data-driven marketing into the future, an effort that sees them calculating 2.5 petabytes of data … every hour!

Clearly, the potential for data-driven in-store marketing is vast. Customers engaged by relevant, real-time data will interact further with your brand, providing even more data to enrich your understanding of that customer’s needs and build a lasting relationship. Current and future technology will allow stores and customers to connect at every point on the retail journey – from first thought to final checkout.

BDEX is the first-ever Data Exchange Platform (DXP). The BDEX DXP and DAAS platforms enable companies to acquire impartial, quality-scored third-party data reaching the right people at the right time. You can call at (917) 410 – 6616 or email us at info@bdex.com

BDEX is Not a Typical Marketing Data Company on bdex.com

BDEX is Not a Typical Marketing Data Company

We make a point to know our customers so they can know theirs better

Although data analysis for marketing purposes is relatively new, there are now numerous companies that sell data and associated services to businesses. The problem, though, is that while plentiful, often much of this data is worthless – because it’s old, unreliable, or just not relevant.

Most companies don’t work closely enough with their customers to find the right data, and once they make a sale, they often don’t care whether or not it was useful. However, this is where BDEX stands out from the pack.

The BDEX difference

At BDEX, we take a consultative approach with our customers. This involves getting to know them in order to get a clear understanding of who their customers are and who they’re trying to reach. But we also dig much deeper. To determine if someone is an ideal prospect for our clients, we look at behaviors and intents.

Are individuals in the process of looking for a business’s specific product or service? If so, how and when are they searching? It’s at that point that we look at the data signals that indicate certain behaviors.

When we identify the right data signals, we start building the proper filter for our customer. In addition to the exact signals, we also look at a specific geographic region. One of the best aspects of our process is that it’s almost completely turnkey. We make it extremely simple for our customers. And once the filter is built, we start sending them data that is very easy to read and utilize.

Comprehensive reports

Our team of data experts creates and distributes regular reports for our customers. These involve the agreed-upon signals and geographic region that show how many consumers can be reached per month, along with their costs. They can also get files daily, monthly, or weekly with the names, addresses, phone numbers, and emails of the people whom they want to market to.

Real-time behaviors, not predictive analytics

One company we work with does a lot related to the furniture industry. After determining who their customers are and who they want to target, we thought about when people decide to buy furniture. Often this is related to certain life events, such as when someone has a baby or when they move. We began to identify the signals that show that someone may need new furniture. And, unlike most data companies that use predictive analytics, we look at real-time behaviors.

For example, if someone visits a real estate website, we will know it almost as soon as it happens. This could be an indication that now is a good time to reach this person, as new furniture often accompanies a home purchase. And when it’s coupled with other real-time signals – such as actively shopping at a competing furniture store – the data becomes incredibly precise and powerful.

In addition to businesses that sell furniture, this information is also relevant to financing companies. Before someone moves – or even before they buy a new home – they can be presented with financing offers, giving them an incentive to go to a specific furniture store when they’re ready to buy.

Quick adaptations

We understand that our success is based on the success of our customers, which is why we don’t just supply data and walk away. We always make a point to follow up to talk about their marketing results. If things need to be tweaked, we will make the necessary changes or adjustments. In most cases, customers want to expand what they’re doing with us because they see how effective it is.

If your company’s marketing efforts are too broad, BDEX can help you narrow them so you are just targeting customers who are ready to buy right now. Contact us to get started.

The BDEX Data Difference on bdex.com

The BDEX Data Difference

5 things that set BDEX apart

Customer data drives so much of our commerce. The ability to collect and track information on buying habits, online search activity, and past purchases, as well as personal and demographic data such as location, age, gender, occupation, and marital status, means we know more about consumer activity – and consumers themselves – than ever before.

And while there are many data companies and various sources out there, BDEX’s platforms and services work in a different, better way. Here are four things that set us apart:

1.  Real-time targeting

BDEX offers market-driven information with consumer scoring, customer purchasing information, and real-time data based on recent Internet search activity and purchases for everything from airline tickets and cars to apparel and furniture. We also have to ability to collect data via Point-of-Service (POS) systems from brick-and-mortar stores, as well as geofencing technology, a location-based service that uses GPS, RFID (radio frequency identifiers), Wi-Fi, and cellular data to track stores that consumers have visited.

This information is gathered the moment a prospect starts shopping, allowing you to target individuals who are already in the market for your product or service. You can create personalized messages or even develop new offers that speak directly to customers’ needs. No matter your business or industry, we have data that can help you reach your target audience at the very moment they are looking.

2.  Accurate, specific, and processed data

One problem within our industry is the overuse of data. Many companies collect or buy the same data from the same sources, so information simply gets passed around. It often comes in a variety of files and formats that must be aggregated and categorized, which can lead to errors or significant manual work to find what you’re looking for. BDEX avoids this time-consuming, error-prone method by immediately sorting and identifying the data points that come into our exchange platform to ensure its accuracy and relevance to our clients.

Check out this BDEX blog to learn more about the overuse of 3rd-Party Data.

Read another insightful blog about getting better data with better sources.

3.  Data downloading, uploading, selling, and management made easy

Most data exchange companies that are interested in purchasing your data require you to organize and format this information in a certain way, within a custom set of distinct parameters. BDEX simplifies the process of you monetizing your valuable data with our Platform as a Service (PaaS). Our system eases managing and formatting your data, and can even transmit it to buyers according to their required specifications.

For more information about monetizing your data, see this previous BDEX blog.

In addition, our Data Download Module allows you to select and download the data you buy from BDEX straight from us – and only in the format in which you need it – rather than deal with an email file or a data set that is non-specific. You can reuse data that was saved from a previous campaign or simply use the latest leads for an entirely new effort. Files are available in CSV or XML formats, which are easy to open and use on almost any device.

4.  Cross-device matching

Our data gives you the ability to market to consumers via multiple devices and channels, including email, social media, direct mail, and mobile. We utilize information from more than 75 vetted partners and 400 million mobile-to-email ID connections – matching up different sources with the same consumers on different devices –  to help you find and target prospects across different platforms.

5.  The BDEX Data Exchange Platform

BDEX manages a complex data exchange that ingests real-time info from disparate sources and integrates them – and it has access to unique data from our partners who contribute to the platform. This means our clients get unique, highly-targeted, and actionable marketing information that they wouldn’t otherwise have access to. The BDEX Data Exchange Platform features real-time data collected from over 700 million device ID connections and more than 900 billion data signals.

Call us at 917-410-6616 or send an email to info@bdex.com to start putting this information to work for your business.