As mobile advertising identifiers (MAIDs) and cookies become things of the past, artificial intelligence (AI) marketing tools are becoming the solution of the future. Companies are increasingly turning to AI
Targeting an ideal consumer segment by using the right data science to better understand what its buying intent will be, has just become more critical than ever for companies
AI will help marketers delve deep into emotions and needs to enhance the customer journey throughout 2021 and beyond Key takeaways: AI can help companies plan and predict developments in
You may know how important personalization is in your marketing strategy. But modern consumers also care a great deal about brands being open. Balance obtaining personal data with the transparency
Modern consumers aren’t as trusting, especially younger generations emerging into the marketplace. How can you still build relationships and increase trust and loyalty with today’s skeptics? Distrust is generally high
Studies have shown that consumers behave based on emotions and connections so should marketers Even while big data continues to govern the behavior of marketers, it’s not enough to gather
There’s so much customer data out there that it’s hard to know what to do with it. Using the right analytics tools will help you sort through big data and
Artificial intelligence (AI) is making big impacts across industries, and advertising is no exception. Marketers have come to depend on artificial intelligence (AI) to revamp and improve strategy side by
To truly move the business forward with data, marketers must overcome these six common challenges You already know how important customer data is to your marketing strategy. Without it, you
Marketing strategies need to center around providing personalized experiences because today’s customers want to find emotional connections to the brands they support
The personalization moment is here for marketers. Consumers now care about brands who are willing to take extra steps to customize experiences.