Learn how you can use email retargeting to improve your marketing strategy and gain a competitive edge Are you using your customer data to its fullest? With email retargeting, your business can leverage the information you already have to send more meaningful messages...
DaaS helps companies break down data silos that hinder important data from being accessible across teams and across the enterprise Within any company, data may be collected by one team or department that could be useful to another part of the business. Unfortunately,...
Learn how to go beyond the conventional uses of data to up your targeting game and improve your overall marketing strategy Effective marketing is driven by user data. More and more marketers are raising their investments in data to improve their overall ROI. According...
How important is data-quality management in marketing? If you care about effective campaigns, the answer is “very.” Incorrect marketing data is more than annoying or inconvenient. It can cost a company money. Some may question the need for strict data-quality...
Identity marketing promises more-effective and more-efficient efforts to engage your best customers. Is your company prepared to make the most of it? Most businesses nowadays have a grasp of the basics of who their best customers are. But how much do they really know...
The future is in people-based marketing, which targets individuals no matter the device they’re using The modern consumer doesn’t just connect with brands via their smartphone or desktop computer. GlobalWebIndex says a typical digital consumer owns 3.23 devices, and...
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