The Trade-off: To Obtain Customer Data, Offer Transparency
You may know how important personalization is in your marketing strategy. But modern consumers also care a great deal about brands being open. Balance obtaining personal data with the transparency you offer in return Gathering customer data may just be the most...
5 Tips to Make Real Connections When Consumers Lack Trust
Modern consumers aren’t as trusting, especially younger generations emerging into the marketplace. How can you still build relationships and increase trust and loyalty with today’s skeptics? Distrust is generally high in today’s culture. Only 15% of Americans say it’s...
Why Your Marketing Efforts Should Be Driven by Emotions, Not Transactions
Studies have shown that consumers behave based on emotions and connections — so should marketers Even while big data continues to govern the behavior of marketers, it’s not enough to gather and analyze data points. Modern consumers want real, emotional connections...
Making Sense of Customer Data with the Right Analytics Tools
There’s so much customer data out there that it’s hard to know what to do with it. Using the right analytics tools will help you sort through big data and use customer information to your advantage Our modern digital landscape brings so much customer data for...