Why Your Marketing Efforts Should Be Driven by Emotions, Not Transactions
Studies have shown that consumers behave based on emotions and connections — so should marketers Even while big data continues to govern the behavior of marketers, it’s not enough to gather and analyze data points. Modern consumers want real, emotional connections...
Making Sense of Customer Data with the Right Analytics Tools
There’s so much customer data out there that it’s hard to know what to do with it. Using the right analytics tools will help you sort through big data and use customer information to your advantage Our modern digital landscape brings so much customer data for...
5 Reasons Advertisers are Increasing Their Use of AI
Artificial intelligence (AI) is making big impacts across industries, and advertising is no exception. Marketers have come to depend on artificial intelligence (AI) to revamp and improve strategy side by side with data analysis and personalization. According to...
Top 6 Challenges Data-Driven Marketers Face
To truly move the business forward with data, marketers must overcome these six common challenges You already know how important customer data is to your marketing strategy. Without it, you wouldn’t be able to provide personalized messages that engage the right...