Why the Best Direct Mail Campaigns Start with Data
Have you ever wondered why you’ve been receiving the same promotional postcard from a local dental office for years, even though you’ve never acted on any of them? If so,
August 9, 2021
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Category: direct mail targeting
How AI Is Impacting Marketing Data
Marketers are making real connections with consumers by using AI to improve access to data and overall strategy. Here’s how.
Artificial intelligence isn’t just a plot point in a science fiction movie anymore. It’s here. It’s all around us, running operations, streamlining processes, and predicting outcomes.
February 26, 2020
What’s Next for Data-Driven Marketing?
Most industries are now driven by big data. But data, and the way it’s gathered and processed, is always changing and improving. Expect these top trends in 2020 for data-driven marketing.
February 5, 2020
Marketing Intel: Data Exchange Platforms vs. Single Data Source
Comparing data sources and the benefits of using a data exchange platform
The amount of data available at an organization’s fingertips is increasing at a dramatic rate. It’s estimated that 463 exabytes of data will be generated around the world every day by 2025.
January 29, 2020
How to Empower your Auto Dealership to find their target audience for car advertising with in-market data
In-market data gives you information on local consumers who have made an action, like expressed interest in buying a car. This data is crucial to helping you reach the right person at the right time.
January 22, 2020
Marketing: Don’t Underestimate the Power of Location Data
How online and offline location data give your business a competitive advantage
Location data has been a part of the marketer’s toolbox for many years. It’s enabled companies to offer a brand new customer experience, catered to each individual person based on their actions and habits.
January 15, 2020
Marketing: The Most Important Customer Data for Franchises
Accurate data is a must for your franchise’s marketing strategy. But what data should you be focusing on?
With all the big data available at our fingertips today, franchises are tasked with mining that data to find better ways to reach their ideal audiences. Access to customer data in addition to important business information helps drive business decision-making, and ultimately business growth and further expansion.
January 9, 2020
Are You Using the Same Data Segments as Your Competitors?
Agencies are often stuck using the same data segments as their competitors. But with data from BDEX, agencies can get the third-party data they need from one place, helping them create their own custom audiences.
December 11, 2019
How Data Can Help You Increase Customer Engagement
Gathering customer data is a must to get your messages heard. But how can you leverage data analytics to increase customer engagement after you have their attention.
December 4, 2019
Top Five Marketing Challenges of 2019
Marketing strategies change every year. There is a flood of new technology, new trends, and new demands from customers. But one thing never changes: the goal.
November 27, 2019
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