in-market data Archives

Category: in-market data

Is Your Geofencing Strategy Where It Needs to Be?

For automotive marketers, geofencing is one of the most powerful tools available

Auto dealers depend on local clientele to keep their business moving forward.

April 15, 2020

Bridge the Gap Between Intention and Impact With Data

Using the right data can turn your good intentions into positive outcomes. Find out how data solutions from BDEX help you do just that.

There are clear disconnects between marketers’ intentions and actual customer impacts.

March 18, 2020

Connecting to the Person Behind the Data

Today’s consumers prioritize personalization. Learn how to focus more on the person behind the data signal, creating connections based on emotion, not the bottom line.

We live in a data-driven marketplace, no matter the industry you’re in.

March 11, 2020

Data Marketing: Understanding Customers at the Device Level

Increasingly, knowing your customers is knowing them via the devices they carry

Today’s reality is the result of two different yet correlated upheavals. First came the rise of the internet and the World Wide Web, now well into its third decade.

March 4, 2020

How AI Is Impacting Marketing Data

Marketers are making real connections with consumers by using AI to improve access to data and overall strategy. Here’s how.

Artificial intelligence isn’t just a plot point in a science fiction movie anymore. It’s here. It’s all around us, running operations, streamlining processes, and predicting outcomes.

February 26, 2020

Interactive Content Informs a New Decade of Data Marketing

Get to know your customers by giving them something to do

It’s a new decade and, while the concept of interactive content is nothing new, marketers are finding new ways to put the medium to use.

February 19, 2020

Why Real-Time Is the New Requirement for Marketers

After-the-fact just won’t cut it for today’s marketers. Real-time targeting is on its way to becoming the new normal.

Data-driven marketing strategies have been changing the ways marketers make decisions and how brands interact with their customers

February 12, 2020

What’s Next for Data-Driven Marketing?

Most industries are now driven by big data. But data, and the way it’s gathered and processed, is always changing and improving. Expect these top trends in 2020 for data-driven marketing.

February 5, 2020

Marketing Intel: Data Exchange Platforms vs. Single Data Source

Comparing data sources and the benefits of using a data exchange platform

The amount of data available at an organization’s fingertips is increasing at a dramatic rate. It’s estimated that 463 exabytes of data will be generated around the world every day by 2025.

January 29, 2020

How to Empower your Auto Dealership to find their target audience for car advertising with in-market data

In-market data gives you information on local consumers who have made an action, like expressed interest in buying a car. This data is crucial to helping you reach the right person at the right time.

January 22, 2020

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