Leading Consumer Data Exchange Platform Bolsters Data Validation Measures for Enhanced Ad Performance and Targeting Precision June 01, 2023 09:00 AM Eastern Daylight Time MIAMI–(BUSINESS WIRE)–BDEX, the first and largest
Programmatic advertisers are buying ad space for targeted campaigns at astounding volume in 2023. But one problem looms large for advertisers as they deploy campaigns – the mismatch that continues
Programmatic advertisers have long relied on major sporting events as a platform to get their campaigns out to large groups of consumers. Sports viewership in March and April of each
Marketing has taken on a new dimension that promises more effective results based on quantifiable metrics. Rather than the “shot in the dark” mode of marketing, experts have realized the
Digital advertisers are in a constant search for new, relevant audiences to which they can deploy campaigns and increase their return on ad spend (ROAS). While programmatic advertisers have a
What holiday audience segments are advertisers using this year to improve ROAS? This holiday season will be competitive for advertisers. They’ll compete for the mindshare and attention of consumers around
Expansion of BDEX’s Omni IQ solution enables small and mid-sized advertisers to remove bad data and better understand their audience through simple identity matching November 15, 2022 09:00 AM Eastern
How CBS Extended reach through the promotion of the “Come Dance With Me” premiere, a new family dance competition series In 2021, CBS was the leading ad-supported television network in
BDEX and LiveRamp partnership In this video, David Finklestein, co-founder and CEO of BDEX, and Kate Barnett, Senior Partnership Executive, TV, at LiveRamp, discuss the partnership between their respective companies.
At BDEX, we provide advertising data that helps improve return on ad spend (ROAS) for businesses who are running digital ad campaigns to consumers. With a quality-focused data approach, we’ve