Leading Consumer Data Exchange Platform Bolsters Data Validation Measures for Enhanced Ad Performance and Targeting Precision June 01, 2023 09:00 AM Eastern Daylight Time MIAMI–(BUSINESS WIRE)–BDEX, the first and largest
Programmatic advertisers are buying ad space for targeted campaigns at astounding volume in 2023. But one problem looms large for advertisers as they deploy campaigns – the mismatch that continues
Programmatic advertisers have long relied on major sporting events as a platform to get their campaigns out to large groups of consumers. Sports viewership in March and April of each
Marketing has taken on a new dimension that promises more effective results based on quantifiable metrics. Rather than the “shot in the dark” mode of marketing, experts have realized the
Digital advertisers are in a constant search for new, relevant audiences to which they can deploy campaigns and increase their return on ad spend (ROAS). While programmatic advertisers have a
What holiday audience segments are advertisers using this year to improve ROAS? This holiday season will be competitive for advertisers. They’ll compete for the mindshare and attention of consumers around
Expansion of BDEX’s Omni IQ solution enables small and mid-sized advertisers to remove bad data and better understand their audience through simple identity matching November 15, 2022 09:00 AM Eastern
How CBS Extended reach through the promotion of the “Come Dance With Me” premiere, a new family dance competition series In 2021, CBS was the leading ad-supported television network in
BDEX and LiveRamp partnership In this video, David Finklestein, co-founder and CEO of BDEX, and Kate Barnett, Senior Partnership Executive, TV, at LiveRamp, discuss the partnership between their respective companies.
At BDEX, we provide advertising data that helps improve return on ad spend (ROAS) for businesses who are running digital ad campaigns to consumers. With a quality-focused data approach, we’ve
Programmatic advertisers in 2022 face new challenges in understanding their audiences with data. Machine Learning (ML) is one aspect of digital advertising that has fundamentally changed the ways marketers deploy
Digital marketers have dealt the cost of ad fraud with bots and click-farms for years. Ad fraud creates frustration for companies who don’t know how to work around it. This
Identity resolution in programmatic advertising remains a major challenge for brands. With changes to digital data privacy at the legislative level and the cookie-less future impeding brands’ ability to leverage
Data privacy continues to be a hot topic for every consumer, business, and especially advertising data providers. Many people are aware of what their information is being used for (ad
BDEX’s 2022 Political Advertising Sentiment Survey evaluates voter sentiment towards political messaging as presented in campaign advertisements The United States is approaching the 2022 mid-term elections. Programmatic advertisers and voters
2022’s upcoming mid-term elections and the programmatic advertising campaigns that will deploy all over the United States inspired this conversation. David Finklestein, Co-Founder and CEO of BDEX, and Fariba Zamaniyan,
Machine learning is a buzzword you have probably heard a lot lately, especially when it comes to programmatic advertising. But what exactly is machine learning and how can it help
Any marketer knows they need to understand their audience to deploy an effective campaign. But with the rise of digital and programmatic advertising, marketers are tasked with understanding massive quantities
In this flagship episode of the Deconstructing Data podcast, hosts Jessie Lizak and Josh Morgan talk with David Finkelstein, CEO of BDEX, as the trio discuss the focus of Deconstructing
BDEX’s new self-service tool within its data exchange platform helps companies target the right people at the optimal time and place while protecting privacy MIAMI, Fla– April 20, 2022 – BDEX,
Identity resolution platforms often provide a variety of features along with contact matching. An identity resolution platform is where you can maintain all your data and create your customer profiles.
Why have we seen such a pronounced shift into automated buying? What can programmatic buyers be looking at from their perspective? The key to deploying large-scale omnichannel campaigns is efficiency.
Identity resolution algorithms help programmatic advertisers better identify and understand their audiences. However, marketers continue to face problems driving the same ads to target audiences across their various devices. The
BDEX adds customers, partners, and 700 million new data points as interest in advertising data and identity resolution grow MIAMI, Fla– March 22, 2022 – BDEX, the first and largest consumer
BDEX Ranks No. 104 on Inc. Magazine’s List of the Southeast Region’s Fastest-Growing Private Companies Companies on the 2022 Inc. 5000 Regionals Southeast list had an average growth rate of 147% percent
Why advertising analytics matter, and how they help marketers better understand audiences, improve targeting, and make buying predictions to optimize digital campaigns. Thanks to the proliferation of digital channels and
What is programmatic advertising? Programmatic advertising is a data-driven and efficient way of reaching potential buyers. It is the most efficient and effective way to buy digital ads. Getting your
It is critical for marketers to understand the financial and strategic threat posed by online ad fraudsters in an expanding digital landscape. We live in a world where the prevalence
As marketers enter 2022 and inch closer to the post-cookie era, deterministic identity resolution is becoming a top priority. With first-party data reigning supreme, it’s deterministic identity resolution that enables
It’s no secret that strong data analytics is at the core of any successful marketing strategy. Beyond that though, data analysis is key for generating the insights that drive decision
First, when you think of machine learning, what comes to mind? Is it an image of machines taking over the world, defeating humanity in a futuristic battle? If so, please
In explaining what is identity resolution, it’s important to understand today’s consumer. Consumers today use multiple devices. They use different devices to access social media, log in to work and
Advertising on TikTok is a relatively new concept, but many recognize TikTok as the most innovative platform for ads. Why? TikTok tells stories in ways they haven’t been told before,
Digital Advertisers need to meet their audience on the platform where they are consuming social media the most. Despite being marred by recent controversies that pushed Facebook’s parent company to
Privacy-Focused Data Modeling Allows Marketers to Effectively Target Their Ideal Customer BDEX has been helping advertisers, marketers, data scientists, data engineers and more with their first party data since 2014.
In an innovative and ultimately game-changing move, Barack Obama and his campaign team took advantage of the Internet, social media and data analytics to target voters, reach voters and harness
As marketers prepare for a competitive holiday season, they are turning to identity resolution tools to help mitigate rising ad conversion costs in the post ATT world. With mobile tracking
Why AVOD (Advertising Video on-demand) is Growing its Market Share in Programmatic TV Ads As more consumers become overwhelmed by the number of paid streaming service options, ad-supported video on
vide its customers with access to BDEX’s comprehensive Identity Graph. The partnership can help enable Snowflake customers to utilize their first-party data in combination with BDEX’s industry-leading identity resolution platform in order to expand their existing audiences.
