2018 Year in Review. Data Overload
The proliferation of unstructured data seen this year is poised to accelerate in 2019 and BDEX stands ready with an infrastructure built to power human connectivity. One of the recurring
December 14, 2018
Archives
Category: Analysis Methods
The Future of Data Promises the Perfect In-Store Marketing Experience
Data-driven solutions taking shape on the shop floor will match gender, age, ethnicity, and shopping habits to what’s on offer now The days of aimlessly wandering the store in search
November 28, 2018
AI on Target to Change the Way We Market
6 ways artificial intelligence could impact target marketing Artificial intelligence (AI) is one of the most talked about and promising technologies today. While many individuals think it still exists mainly
November 21, 2018
The Ins and Outs of Our Data Exchange Platform (DXP)
And how it saves companies time and money while supercharging marketing campaigns These days, you can’t throw a rock without hitting data (or at least somebody talking about data). And
November 14, 2018
BDEX is Not a Typical Marketing Data Company
We make a point to know our customers so they can know theirs better Although data analysis for marketing purposes is relatively new, there are now numerous companies that sell
November 7, 2018
The BDEX Data Difference
5 things that set BDEX apart Customer data drives so much of our commerce. The ability to collect and track information on buying habits, online search activity, and past purchases,
October 31, 2018
Find Your Ideal Customers with Our Taxonomy Explorer Tool
See how quickly you’ll be able to gain valuable insight These days, it’s impossible to talk about marketing without mentioning data. We now live in a world where almost everybody
October 24, 2018
The Importance of Cybersecurity for Your Company’s Data
Is your information including your marketing data safe from cyber-attacks? In this digital era where data containing private information is stored in the cloud or on in-house servers, cybercrime has
October 17, 2018
Which Vehicles Will Drive the Success of Your Marketing Campaign?
The pros and cons of marketing media A successful marketing campaign depends on several elements. You need to create a marketing plan, determine your target market, and then decide the
October 10, 2018
Taking Control of Your Data
How BDEX’s Platform as a Service helps you easily monetize your customer data Managing data can be complex. If you are trying to monetize data you’ve gathered, or just keep
September 12, 2018
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