The Hidden Cost of Ad Fraud
Digital marketers have dealt the cost of ad fraud with bots and click-farms for years. Ad fraud creates frustration for companies who don’t know how to work around it. This
September 13, 2022
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Category: Blog
BDEX Guide: How to Build an Identity Graph for Your Identity Resolution Strategy
Identity resolution in programmatic advertising remains a major challenge for brands. With changes to digital data privacy at the legislative level and the cookie-less future impeding brands’ ability to leverage
September 8, 2022
For the Third Consecutive Year, BDEX Appears on the Inc. 5000 List of Fastest-Growing Companies
BDEX Was Recognized After Achieving Three-Year Revenue Growth of 114% Percent NEW YORK, August 16, 2022 – Today, Inc. revealed that BDEX has been recognized in its annual Inc. 5000
August 17, 2022
Advertising and Data Privacy – Why Consumers Should Be Aware
Data privacy continues to be a hot topic for every consumer, business, and especially advertising data providers. Many people are aware of what their information is being used for (ad
July 14, 2022
How Voters Consume Political Advertising Messages in 2022
BDEX’s 2022 Political Advertising Sentiment Survey evaluates voter sentiment towards political messaging as presented in campaign advertisements The United States is approaching the 2022 mid-term elections. Programmatic advertisers and voters
July 7, 2022
Political Advertising in 2022: Leveraging Segments that Matter to Voters
2022’s upcoming mid-term elections and the programmatic advertising campaigns that will deploy all over the United States inspired this conversation. David Finklestein, Co-Founder and CEO of BDEX, and Fariba Zamaniyan,
June 15, 2022
Machine Learning in Programmatic Marketing and Advertising
Machine learning is a buzzword you have probably heard a lot lately, especially when it comes to programmatic advertising. But what exactly is machine learning and how can it help
June 1, 2022
Identity Resolution Techniques Every Marketer Should Know
Any marketer knows they need to understand their audience to deploy an effective campaign. But with the rise of digital and programmatic advertising, marketers are tasked with understanding massive quantities
May 27, 2022
Introducing BDEX’s Deconstructing Data Podcast
In this flagship episode of the Deconstructing Data podcast, hosts Jessie Lizak and Josh Morgan talk with David Finkelstein, CEO of BDEX, as the trio discuss the focus of Deconstructing
May 3, 2022
How Identity Resolution Platforms Work
Identity resolution platforms often provide a variety of features along with contact matching. An identity resolution platform is where you can maintain all your data and create your customer profiles.
April 5, 2022
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