How BDEX Ensures Every ID Links to a Real Person
In digital marketing, your identity graph is only as good as the data inside it. A single bot, a click farm ID, or a falsified linkage can cascade through your
February 17, 2026
Archives
Category: Featured Blog
Omni Pixel Case Study: Auto Industry Marketer Drives Results with Anonymous Visitor Identification
An auto industry marketing company leveraged BDEX Omni Pixel’s anonymous website visitor identification technology to significantly improve their client’s car sales and service appointments. By implementing Omni Pixel’s tracking pixel
October 21, 2024
Navigating 2024 US Political Advertising Trends: The Rise of CTV and the Importance of Identity Resolution Partners
In the ever-evolving landscape of political advertising, digital platforms continue to reshape the way campaigns engage with voters. As we delve into the trends of 2024, one standout avenue for
April 30, 2024
Beyond the Individual: Why Household-Level Identity Matters in the Identity Graph
In today’s data-driven marketing world, understanding your customers is key. But a single customer ID often paints an incomplete picture. That’s where a household identity graph comes in – a
March 7, 2024
Stop Worrying About The Quantity Of Impressions – It’s Quality That Counts
By AdExchanger Guest Columnist David Finkelstein, CEO BDEX, LLC We have seen a lot of change in the identity landscape over the past 10 years. What once was a bit
September 28, 2023
NFL Audience Segments Available in BDEX’s Taxonomy
Each year, the National Football League (NFL) dazzles audiences in the U.S and around the world with some of the most entertaining and engaging sports events of the year. Football
July 13, 2023
Why First-Party Data is the Antidote to the Internet of Bots
Programmatic advertisers function in an internet environment today that is both massive in scale and highly volatile in terms of regulation and tech disruption. When advertisers deploy campaigns today, they
June 14, 2023
How Recent iOS Updates Are Driving Ad Fraud
The release of iOS 16 for iPhone users has sparked a concerning trend in the world of ad fraud. Several iOS updates over the past two years have significantly limited
June 5, 2023
Back-To-School Oriented Audiences Available in the BDEX Taxonomy
Back to school season is quickly approaching meaning that programmatic advertisers are already in the process of planning campaigns to engage with these audiences. Whether it be for K thru
May 31, 2023
Why is Machine Learning Important in Digital Marketing?
Programmatic advertisers perpetually strive to create personalized and engaging experiences for their target audience. But with seamlessly endless amounts of data available to advertisers, it can be overwhelming to make
May 16, 2023
Sports Enthusiast Segments Available in BDEX’s Taxonomy
Sports are a cultural centerpiece for Americans and people around the world. More than two-thirds of Americans report being fans of at least one sport. Additionally, Americans with higher income
April 28, 2023
CBD Audience Segments Available in the BDEX Taxonomy
Cannabidiol – commonly known as CBD – is a non-impairing compound found in hemp or non-hemp plants that is rapidly growing in popularity as a health and wellness supplement. While
April 19, 2023
How Google Ads Uses Machine Learning To Improve Ad Targeting and ROAS
Artificial intelligence and machine learning continue to be one of the main topics of conversation in tech as new consumer-friendly AI tools like ChatGPT, Zapier and others show the world
March 30, 2023
Financial Audience Segments Available in BDEX’s Taxonomy
The finance industry is a broad and evolving ecosystem responsible for funding and coordinating most commerce in the United States and around the world. By “finance,” we are mainly referring
March 30, 2023
Data Quality Key to Improving Digital Ad Performance
For programmatic advertisers, the ability to reach the right audience with the right message is crucial to the success of any campaign. In order to do this effectively, advertisers rely
February 27, 2023
Case Study: Delivering increased reach through TiVo Xtend – powered by BDEX data
How an education services clients built custom audiences and extended campaign reach using TiVo Xtend Programmatic advertisers face a host of challenges in deploying campaigns. These challenges include ad fraud,
February 9, 2023
Ad fraud: why there are mismatches in ad spend and ad performance
Programmatic advertisers are buying ad space for targeted campaigns at astounding volume in 2023. But one problem looms large for advertisers as they deploy campaigns – the mismatch that continues
January 30, 2023
How CBS Leveraged TiVo Xtend CTV Powered by BDEX to Promote New TV Series Premiere
How CBS Extended reach through the promotion of the “Come Dance With Me” premiere, a new family dance competition series In 2021, CBS was the leading ad-supported television network in
November 2, 2022
The Hidden Cost of Ad Fraud
Digital marketers have dealt the cost of ad fraud with bots and click-farms for years. Ad fraud creates frustration for companies who don’t know how to work around it. This
September 13, 2022
BDEX Guide: How to Build an Identity Graph for Your Identity Resolution Strategy
Identity resolution in programmatic advertising remains a major challenge for brands. With changes to digital data privacy at the legislative level and the cookie-less future impeding brands’ ability to leverage
September 8, 2022
For the Third Consecutive Year, BDEX Appears on the Inc. 5000 List of Fastest-Growing Companies
BDEX Was Recognized After Achieving Three-Year Revenue Growth of 114% Percent NEW YORK, August 16, 2022 – Today, Inc. revealed that BDEX has been recognized in its annual Inc. 5000
August 17, 2022
How Voters Consume Political Advertising Messages in 2022
BDEX’s 2022 Political Advertising Sentiment Survey evaluates voter sentiment towards political messaging as presented in campaign advertisements The United States is approaching the 2022 mid-term elections. Programmatic advertisers and voters
July 7, 2022
Political Advertising in 2022: Leveraging Segments that Matter to Voters
2022’s upcoming mid-term elections and the programmatic advertising campaigns that will deploy all over the United States inspired this conversation. David Finklestein, Co-Founder and CEO of BDEX, and Fariba Zamaniyan,
June 15, 2022
Machine Learning in Programmatic Marketing and Advertising
Machine learning is a buzzword you have probably heard a lot lately, especially when it comes to programmatic advertising. But what exactly is machine learning and how can it help
June 1, 2022
Identity Resolution Techniques Every Marketer Should Know
Any marketer knows they need to understand their audience to deploy an effective campaign. But with the rise of digital and programmatic advertising, marketers are tasked with understanding massive quantities
May 27, 2022
Introducing BDEX’s Deconstructing Data Podcast
In this flagship episode of the Deconstructing Data podcast, hosts Jessie Lizak and Josh Morgan talk with David Finkelstein, CEO of BDEX, as the trio discuss the focus of Deconstructing
May 3, 2022
How Identity Resolution Platforms Work
Identity resolution platforms often provide a variety of features along with contact matching. An identity resolution platform is where you can maintain all your data and create your customer profiles.
April 5, 2022
Expand Your Programmatic Advertising with Quality Data AI and ML | BDEX Fireside Chat with TiVo
Why have we seen such a pronounced shift into automated buying? What can programmatic buyers be looking at from their perspective? The key to deploying large-scale omnichannel campaigns is efficiency.
April 1, 2022
How the Advertising Industry Can Support Ukraine Amid Russian War
The Russian invasion of Ukraine has rippled across the globe, as they continue a senseless attack on the Ukrainian people and the advertising industry can help support Ukraine. Countries around the
March 21, 2022
Best 2022 Advice for Programmatic Advertising Media Buyers at Agency Trade Desks and Ad Tech Platforms from TiVo and BDEX
What is programmatic advertising? Programmatic advertising is a data-driven and efficient way of reaching potential buyers. It is the most efficient and effective way to buy digital ads. Getting your
January 19, 2022
How Ad Fraudsters Make Money at Your Brand’s Cost
It is critical for marketers to understand the financial and strategic threat posed by online ad fraudsters in an expanding digital landscape. We live in a world where the prevalence
January 12, 2022
What is Identity Resolution?
In explaining what is identity resolution, it’s important to understand today’s consumer. Consumers today use multiple devices. They use different devices to access social media, log in to work and
November 22, 2021
Machine learning levels up your targeted marketing strategy
Machine Learning (ML) Levels Up Your Targeted Marketing Strategy by Putting Your Brand in Front of the Right People at the Right Time Omnisource IQ ML helps you improve your
September 8, 2021
Most Popular:
Categories
- AI (1)
- Analysis Methods (71)
- Analytics (100)
- audience groups (25)
- automotive (1)
- barack obama (1)
- bdex (88)
- Big Data (118)
- Blog (59)
- business (75)
- buy data (59)
- Career (1)
- Open position (1)
- Case Studies (5)
- Clients (41)
- Daas (27)
- ID Resolution Graph (5)
- Machine Learning (9)
- Partners (9)
- clustering (7)
- custom segment building (21)
- Data Exchange Platform (98)
- data management platform (68)
- data marketplace (64)
- Data Vendors (35)
- digital marketing (84)
- Direct mail (37)
- direct mail targeting (42)
- DMP (18)
- Email Marketing (78)
- email retargeting (31)
- Engagement rate (8)
- ethics (2)
- Featured (25)
- Featured Blog (33)
- Featured News (10)
- First Party Data (59)
- General (5)
- geofencing (5)
- Identity Resolution (6)
- in-market data (60)
- Internet of Things (55)
- IT (17)
- Launch Advertising (13)
- linear analysis (4)
- location-based data (45)
- Machine Learning (5)
- Marketing (58)
- Mobile Marketing (83)
- new website (2)
- News (134)
- Data Industry News (110)
- Featured (7)
- Press & Awards (19)
- Press Releases (21)
- politics (4)
- political (1)
- ppi advertising (1)
- Programmatic Advertising (13)
- Real Time Data (84)
- Responsive (14)
- Science (3)
- sell data (50)
- shopping cart retargeting (2)
- Thick Data (68)
- Third party Data (77)
- trump (2)
- Uncategorized (44)
- Web Design (53)
- Web Hosting (52)
- website re-targeting (45)