Personalized Marketing: Your Competitive Edge on bdex.com

Personalized Marketing: Your Competitive Edge

Mastering personalization is one of the most important aspects of your modern marketing strategy. Here’s why it’s so important

For decades, the average consumer has been constantly surrounded by advertisements that don’t pertain to their specific desires, needs, or place in life, and customers have become pretty used to that. So, when an ad does speak to them on an individual level, it’s a big deal.

This is why marketers are focusing more attention on personalization in their strategies. Instead of sending out a message to the unknown in hopes that someone will bite, marketing is becoming more advanced. Now the ideal customer can be reached in real-time, about something they care about or want.

To get to that place of real human connectivity, it’s first important to consider how you’re getting your data and if you’re getting the right data. What’s behind the tools that will give you the results you need? Artificial intelligence (AI). Now more than ever, marketers have access to big data that provides the real-time, deep insights needed to reach people.

AI tools enable this hyper-personalization, which is the ability to use real-time data to deliver content, products, services, or experiences to a hand-picked audience. Because many marketers aren’t getting the right data, or don’t know how to use the data, creating a successful strategy can set you apart, and fast.

So how do you master the art of personalization, and does it really work?

Using customer data and insight

The use of customer data and advanced analysis of that data is a big trend across industries, but it’s especially relevant to marketing. A report from Accenture, which surveyed almost 1,000 chief marketing officers (CMOs) and 500-plus CEOs at large organizations, shows that 31 percent of CEOs expect CMOs to base new products, services, and experiences off of customer data that’s been gathered and analyzed.

Using customer data means behavior patterns can not only be discovered and monitored but also predicted. In fact, a report from Ascend2 showed that predictive analytics was considered the most effective strategy for hyper-personalization.

Leveraging real-time data and predictive analytics leads to relevant advertisements that reach the audience you want, right when they want to see them.

Accenture says businesses who use this kind of thinking are considered “living businesses,” meaning that:

  • The customer is central to decision-making.
  • The business responds to and anticipates consumer needs and driving forces.
  • The business continues to adapt quickly to maintain relevance, thus sustaining growth.

The third point is a big one since marketing is constantly changing. Of the CEOs and CMOs surveyed by Accenture, 90 percent reported that they believe marketers’ roles will change in big ways, just over the next three years alone.

This is why planning for the future, and staying up to date on what competitors are doing and the research that’s being released, is crucial for successful personalization strategy and continued growth.

Personalization helps the bottom line

While building meaningful relationships and making lasting connections should be at top of mind when creating any marketing strategy, it helps, of course, if efforts can support business growth. This enables the company to stay even more competitive in an ever-changing industry.

According to the same Accenture report, CMOs who put “hyper-relevant” customer experiences at the top of the priority list generated 11 percent higher shareholder returns in one year.

McKinsey data shows that personalization can mean five to eight times more ROI on marketing spend and can increase sales by 10 percent, sometimes more. And it makes sense – customers care about real, genuine connections, and they’ve learned to not pay attention to ads (or brands) unless they pertain to their personal experiences and desires.

However, the report from Ascend2 shows that only 9 percent of marketing influencers have fully implemented a hyper-personalization strategy. So, doing this now will not only connect you with customers, build more meaningful relationships, and help the bottom line; you’ll also see big benefits from gaining that competitive advantage.

The BDEX difference

Because personalization matters for both your relevance and your sustainability, BDEX makes it easy. Our BDEX Data Exchange Platform (DXP) provides real-time targeting opportunities, with over 900 billion data signals on U.S. customers, over 5,500 different categories to choose from and the ability to match customer IDs with over 700 million connections between email and mobile IDs and cookie and email IDs.

We understand how important it is to personalize your strategy to stay competitive and to reach the right people at the right time. That’s why our data infrastructure powers what really matters: human connectivity.

Contact us today to learn more about our DXP.

Marketing: The Effective Use of Data Brings the Ready-to-Buy to Your Door on bdex.com

Marketing: The Effective Use of Data Brings the Ready-to-Buy to Your Door

In automotive marketing, the same buyer data is used again and again throughout the industry. It takes an entirely new way of using the available information to gain an edge. BDEX can be that edge.

The BDEX edge for automotive dealers and other businesses is its Data Exchange Platform, which is a data nexus that gathers billions of real-time data points. The platform puts the identity and behavior data of individual shoppers – potential car buyers already in the sales cycle – into the hands of automotive marketers in time to reach them before they make a final buying decision.

This means dealers aren’t wasting time and money trying to pull new customers into the sales cycle, they’re reaching out to potential buyers who are already there. It’s all thanks to BDEX Omnisource IQ, which identifies consumers who are in the market and actively looking.

Eliminating auto dealership pain points

Behind the smiling faces in every auto dealership, there lurks a deep pain that saps the very lifeblood of the organization. It is the enduring angst – felt down to the bottom line – of marketing overspend. Sure, they don’t run ads in the daily newspapers anymore. That was an advertising-spend boondoggle whose time is past.

However, now there is the pay-per-click lottery – pay $1,000 for 100 clicks on Facebook, of which maybe five come from people who may buy/consider/look at a vehicle in the next year or so. The clicks keep coming in, and the advertiser keeps paying for them and taking the time to respond to them, with a very minimal return on investment. However, they ask, what else are they supposed to do?

The problem isn’t data. It’s knowing how to use it and having the tools to do so

Businesses are collecting ever more data from potential consumers these days. However, in this avalanche of information, one salient fact is lost among the mountains of email addresses, tweets, and Facebook likes: Few know what to do with it beyond the most obvious of applications.

Most of these uses, by their very nature, just scratch the surface. There is so much more to glean from this accumulation of information on consumer activity, which covers the landscape like a snowfall that will never melt. At BDEX, this is what we do.

A world where a Facebook click or an Instagram like is just the beginning

For all the spend and effort that goes into earning what is just a data point from social media (or a new email in the company’s mailing list) – the fact is, that single data point is just the start of a journey. To make full use of BDEX’s mind-boggling collection of data, advertisers need a place to start, and that’s where their social data and mailing list come in.

Let’s say a company has 10,000 people on its mailing list. Those 10,000 addresses can be whittled down by additional data points, and each one narrows the list until it consists of folks actively shopping for a new car.

How is that possible? By connecting data points, we see that 5,000 people on the list visited an auto website in the last 30 days. The superimposition of another data set narrows that number down to 1,500 of those 5,000 who also have a vehicle lease expiring in the next 30 days. Layer on a final data set – geolocation data showing how many of these potentials visited a competing auto dealer in the last two weeks – and we’ve identified 437 people who are actively shopping for a car.

That will enable the company to send fewer than 500 mailers to genuinely qualified prospects and save the money it would have spent on mailing an additional 9,500 pieces to people who, according to all evidence, aren’t looking to invest in a new or used vehicle just yet.

BDEX provides lasting relief from the profound pain of marketing overspend

There’s no virtue in living with unnecessary pain, and even less to be found in spending more money chasing inferior results. Let us at BDEX show you how you can master the use of your data to make your marketing efforts better-targeted, more productive, and capable of generating real foot traffic. You’ll see the direct results in fast-moving inventory, impressive sales results, and happy sales staff.

BDEX is committed to helping businesses make better use of their data resources. Call 917-410-6616 or contact us at our website today and learn how marketing solutions from BDEX can help you reach out to buyers ready to deal.

How Real-Time Targeting Can Revolutionize Your Marketing Strategy on bdex.com

How Real-Time Targeting Can Revolutionize Your Marketing Strategy

Delivering the right content at the right moment is a vital part of obtaining – and keeping – customers

The ways companies reach and obtain new customers has evolved since the early days of marketing and advertising. Long gone are the days of spray-and-pray marketing, when advertisers would send and spread mass campaigns in the hopes of turning a few curious eyeballs into paying customers. Today’s consumers recognize a generic advertisement or message when they see it, and they’re completely turned off. They demand personalization throughout the customer experience – and that begins with a relevant, timely marketing campaign.

Through real-time targeting, companies can access the exact data they need, connect with their customers no matter their device, and create the most effective marketing campaigns possible.

Find the right data at the right time

At its core, real-time marketing is serving the right content to the right person on the right device at the right time. Of course, that’s easier said than done – especially if you don’t know when and where your prospects are shopping or the products and services they’re looking to buy. Many companies rely on common, outdated resources that only provide traditional data or predictive analytics. While helpful for establishing a customer base, this kind of information provides limited value when it comes to real-time marketing.

Enter real-time targeting. By tagging, collecting, and integrating data from online and offline channels and a variety of mobile and desktop devices, companies can get the information they need to target potential customers the moment they start shopping.

Collecting relevant real-time data

To ensure companies can reach potential customers quickly and accurately through real-time targeting, BDEX collects real-time data by:

  • Accessing consumers’ recent activity and purchases (airline tickets, cars, apparel, furniture, etc.).
  • Collecting data from Point-of-Sale (POS) systems in brick-and-mortar stores.
  • Using geofencing technology, a location-based service that accesses GPS, RFID, Wi-Fi, and cellular data to track stores that consumers have visited.

This wealth of data from disparate sources is then integrated into the BDEX Data Exchange Platform, where it becomes unique, highly targeted, and actionable marketing information that companies can use to enable and enhance human connectivity.

Connect customers across multiple devices

Real-time targeting is not just a matter of finding the right data, however. Knowing who and what device to target is a crucial step in any effective marketing strategy.

The proliferation of mobile devices has allowed people around the world to access the internet, but it’s also made it difficult for marketers to match customers across multiple devices. To organize the wealth of data they have on their customers, companies are adopting ID graphs, or databases that hold customer profiles and all the known identifiers that correlate with those consumers. However, if the information in these databases is based purely on the probability of a user being connected to a device, the ID graph might not provide the most accurate matches possible, and since consumers are constantly changing and turning on new devices, it is a challenge to know if your device data is still current.

To ensure certainty when matching customers with devices, BDEX’s ID graph uses a deterministic cross-device matching approach. Rather than relying on probabilistic measures, BDEX uses deterministic authenticated customer information, such as anonymized log-in data, email addresses, and credit card purchases to match and recognize individuals regardless of which device they are using. With real-time information from more than 75 vetted partners and over 800 million mobile-to-email ID connections, BDEX can help you target consumers across different platforms with unparalleled accuracy.

Once companies have a wealth of real-time data and can successfully match users with their correct devices, they can create marketing campaigns customized for specific customers and channels.

Personalize and send marketing campaigns

Personalization is a key component of an effective marketing campaign and a successful customer relationship. Not only do customers appreciate personalization – they expect it. According to Salesforce, 76 percent of consumers expect companies to understand their needs and expectations.

Through real-time targeting and cross-device matching, companies can:

  • Tailor marketing messaging based on behavior. For example, if a customer searched for a pair of shoes via smartphone last week, a company can send a personalized coupon code to encourage a transaction.
  • Offer relevant product recommendations. Based on a customer’s recent purchases or recent search history, a company can offer similar products or other items that would complement the purchase.
  • Take better advantage of programmatic advertising. Accurate, real-time data is the foundation of successful programmatic advertising.
  • Encourage customers to come in-store. Retailers, restaurants, and other businesses can use geofencing technology to know when their customers are close by and encourage them to visit through push notifications, text messages, and other channels.

These are just a few ways real-time data can be used to cultivate human connectivity and enhance customer experience. By using personalization to attract and engage with their customers, companies can foster genuine relationships that lead to increased sales and stronger brand loyalty.

Though the tactic is very effective, 60 percent of marketers struggle to personalize content in real time. To aid companies in their marketing efforts and beyond, BDEX developed the Explore Data Tool, which allows companies to mine through various data sets to reach customers throughout their purchasing process – from building a custom audience to real-time targeting to post-purchase.

Thanks to more than 100 partners, BDEX analysts can search more than 1 trillion data points on every U.S. consumer across 19 categories of shoppers and more than 5,000 other categories – all designed to help marketers fine-tune their real-time marketing. Contact us to learn how we can help you advance your current marketing strategy.

MarTech M&A Accelerates on bdex.com

MarTech M&A Accelerates

Could the big surge in MarTech deals last year signal the end of one wave of consolidation and the beginning of the next? Either way, it’s clear brands are more focused on harnessing data to connect with customers than ever.

In a synopsis of 465 mergers and acquisitions that took place in the advertising and marketing world last year, the consulting and publishing firm R3 Worldwide concluded that the consolidation that swept through the agency world in recent years finally spilled over, into and around the MarTech stack.

R3 estimated global M&A spending in the industry rose 144 percent to $33 billion in 2018 but noted that only 20 percent of transactions completed involved a global holding company. The overwhelming majority of growth came not from a global holding company acquiring an agency but from what R3 dubbed “unconventional buyers” targeting MarTech companies.

“M&A activity in 2018 signaled that the grand view of MarTech is becoming actualized and 2019 will be about how companies move beyond facilitating the intersection of marketing technology and management to real integration into the enterprise,” Greg Paull, principal and co-founder of R3, wrote in the report.

The activity is being driven in part by global CMOs, who after years of experience with digital marketing are opting to bring more expertise and technology in-house in a bid to extract more value from their own data and streamline sprawling – and often less-than-transparent – marketing supply chains.

Consolidation hits the MarTech Stack

In terms of targets, personalization remains front and center, as evidenced by Walter J. Thompsons merger with Wunderman. The two companies said they combined to create a one-stop, data-driven creative shop capable of meeting the needs of global brands.

“We already share many core clients, who will now have simpler access to our combined expertise,” the companies said in a joint statement announcing the merger. “And, as technology reshapes marketing, we have existing partnerships with Adobe, Amazon, Google, IBM, Microsoft, Salesforce, and SAP.”

Adobe spent $4.5 billion to acquire Marketo, while Salesforce.com acquired Cloudcraze in deals each company said was aimed at bringing MarTech to the lagging B2B sphere. Forrester predicts that U.S. B2B commerce will grow from $889 billion today to $1.2 trillion by 2021.

“The imperative for marketers across all industries is a laser focus on providing relevant, personalized and engaging experiences,” Adobe’s Executive Vice President and General Manager Brad Renche said of the $4.5 billion deal to acquire Marketo. “The acquisition of Marketo widens Adobe’s lead in customer experience across B2C and B2B and puts Adobe Experience Cloud at the heart of all marketing.”

Salesforce also gobbled up Mulesoft to help companies unlock data across legacy systems, cloud apps and devices; as well as Rebel, which allows brands to “turn emails into an extension of their website or app – collecting data, removing friction from the conversion process, and enhancing the customer experience.”

Smaller, but potential seminal deals included Singapore-based InMobi’s decision to acquire Reserve for $90 million and as part of its plan to launch the world’s first, largest and most transparent in-app and video programmatic exchange.

What do these M&As signify for the industry?

The deals signaled an acceleration of consolidation in the MarTech space being driven in large part by global CMOs eager to rationalize their marketing supply chains. Clearly, investors have heard their plaints and are rushing to stitch together companies that can provide integrated solutions spanning the entire length of the customer journey from content marketing to programmatic advertising, check out and customer loyalty programs.

The quest for ever deeper levels of personalization was apparent in both the Adobe and the Wunderman Thompsons deals, which hinge in part on the bet that data can be used in new ways to not just automate marketing but inspire creativity.

The BDX data difference

The one thing all these deals have in common, of course, is that they will either add to the volume of third-party data or rely on it to succeed.

As one of the world’s first data exchange platforms, BDEX stands ready to help marketers access the best of that data as inexpensively, quickly and easily as possible. Our 100 percent deterministic cross-device matching and a uniform taxonomy spanning more than 5,000 industry categories enable us to verify and aggregate more than 900 billion data signals generated by tens of millions of U.S. consumers in real time.

We do this so marketers can focus more on marketing and less on scrubbing data – or who owns which layers of their marketing stack.

Why not call 917-410-6616 or contact us today to see how BDEX is building the infrastructure for human connectivity that can help take your personalization, real-time targeting and other marketing initiatives to the next level.

How e Put Marketers in the Driver’s Seat on bdex.com

How We Put Marketers in the Driver’s Seat

BDEX has structured its business around customers’ needs from the beginning by enabling them to find and buy only the data they need and nothing more.

We’ve previously discussed how BDEX is not a typical data company, and one of the reasons for this is because we strive to give our customers the most useful and relevant data possible. But we also pride ourselves on offering the best service and support to everyone we work with. We accomplish this by taking a personalized approach that focuses on these areas:

Explore BDEX Taxonomy

We created Explore BDEX Taxonomy so you can explore our vast database, including nearly 1 trillion constantly refreshing real-time data signals at your convenience. This enables you to determine whether we have what you are looking for without having to pick up the phone to call us. Read more about how the BDEX taxonomy tool can be used here.

Custom data feeds

When you find what you are looking for – and we are very confident you will – you can schedule an exploratory consultation. BDEX data analysts will sit in on the call to ensure they understand how you define the key steps in your target customer’s path to purchase. We understand that you know your customers better than anyone, as well as the data signals that show they’re ready to buy. Our job is to translate that information into a data feed that meets your needs.

Omnisource IQ

The next step involves using our proprietary Omnisource IQ© process to scour billions of real-time data signals to determine not only which consumers are good prospects but exactly where they are in their path to purchase so you can decide whether, when and how to contact them. We do this with our unmatched, 100 percent-deterministic cross-device matching as well as data on what products consumers have purchased and visited from brick-and-mortar stores via point-of-sale systems and geofencing data provided by our more than 70 partners. Omnisource IQ© is our secret sauce and your secret weapon and its constantly being refreshed.

A subscription model

Most data companies are eager to please before you make a purchase, but once you do, their customer support can be underwhelming. Not BDEX. With our subscription model, you can get access to data whenever you need it and only pay for what you use.

If you need to reach people who live or work in downtown Pittsburgh who are actively shopping for a new home, you get to determine what “new” and “searched” mean using the BDEX Targeting Module.

If you are only interested in people who have physically visited specific subdivisions in the last month, there is no need to buy records on the thousands who merely searched for new homes on the web in the last month. This may sound a little complicated, but with an intuitive interface and many download options, we’ve made our service extremely easy to use.

Again, the feed we set up for you will constantly be updated with thousands of real-time data signals every month to provide you an authoritative view of your in-funnel customers. Our data experts can even set up automatic alerts based on criteria you select to notify you when an actionable selling opportunity arises.

Data as a Service

With traditional online advertising, you pay for every ad impression, as well as the data used for that impression. But with our Data as a Service (DaaS) solutions, you will get all of the data you need at one cost, and you can then upload your custom audience into almost any ad platform. At that point, you will be able to market to them and only pay for the ad impressions from then on. Instead of a cost per impression, we provide you with a fixed cost.

The bottom line

BDEX has structured its business around customers needs from the beginning in a bid to create a new kind of company. We know you know your customers better than we do. Our role is to help you connect with them with unprecedented precision by delivering the right insight into the right people at the right time so you can close the sale.  Our mission is not to just to sell data but to build a data infrastructure that powers human connectivity and we believe our success hinges as much on the quality of our customer service and support as our data.

This is why so many leading companies have chosen BDEX to fulfill their marketing data needs across so many industries, including:

Media – We help multi-platform media companies reach consumers on all their devices.

Franchises – We give franchisees the ability to find out who is visiting their competitors so they can convert those consumers into their own customers.

RetailersThe BDEX Targeting Module enables brands to select any data attributes, combine them, and select the quality, age and price of each and every data element.

Get in touch with BDEX today to learn how you can take your data marketing to the next level by connecting with consumers like never before.

Using the BDEX Taxonomy Tool to Find Insurance Prospects on bdex.com

Using the BDEX Taxonomy Tool to Find Insurance Prospects

A step-by-step guide on how to use our free, self-service taxonomy search tool to determine what data the BDEX DXP has that can help elevate your next marketing campaign.

At BDEX we pride ourselves not so much on the size of our haystack as our ability to help you find just the right needles for your marketing needs.

After all, if I’m a marketer I don’t care how big a database is if it’s filled with unreliable, irrelevant or dated information that can’t provide the audiences I need right now to boost conversion rates.

BDEX is a first-of-its-kind Data Exchange Platform (DXP) offering marketing teams the ability to connect directly with first-party data vendors in a variety of industries. That means our buyers have access to objectively-scored, real-time insights, which can be downloaded directly into their data management platform (DMP) to immediately begin generating marketing lift.

Of course, there are countless stories about marketers paying for shoddy data, so we have created Explore BDEX Taxonomy; an intuitive interface marketers can use to explore the nearly 1 trillion data signals contributed by our more than 70 vetted partners.  In an earlier post, we explained broadly how to use the BDEX taxonomy tool to find your ideal customers. In this article, we will walk through how an insurance marketer unfamiliar with the BDEX DXP might use the tool for the first time. We have bolded words used by the BDEX taxonomy.

Automobile insurance

Let’s say our user specializes in marketing insurance to owners of Foreign SUVs and wants to see how many target customers she can reach for $5,000.

She could start her search by typing “insurance” into the search box near the top of the page, which would return a list of 12 Available Industries with a Count, which stands for the number of data points available in each industry. A data point could be basic demographic information such as address, sex, marital status, and other household data, contact information, or real-time data signals collected via cookies and geofencing.  She would see that there are 13.4 billion data points available for Persona\Auto, 34.3 billion for Persona\Finances, and 10.0 billion for Shopping/Vehicles.

By selecting Persona/Auto,  she would populate the second drop-down menu to the right with 11 taxonomies, including Audience Class, Automobile Age, Automotive Class, Make\Model, Own or Lease, etc.

If she then selects Make, the third and last drop-down menu on the screen will load 40 models and the Count of how many Target Identities, or email addresses, mobile ID numbers or other identifiers –  are available for each one. By clicking on the Count column, she can sort the list by ascending or descending number of  Target Identities. This will show that BDEX has data on 14 million people who own or lease a BMW, 13 million who own or lease a Lexus or Cadillac and about 12.3 million who own or lease an Acura and or Mercedes Benz.

Automobile insurance on bdex.com

Audience class

This is interesting, but not particularly useful since our marketer is interested in all makes of Foreign SUVs, so she returns to the second drop-down menu listing the 11 taxonomies and selects Audience Class. This allows her to narrow her search by 135 other Values, or criteria. She can scroll down to HH Most Recently Acquired Foreign SUV and see that BDEX can connect her to nearly 4.2 million Target Identities that have recently acquired a foreign SUV.

Audience class on bdex.com

If our marketer is primarily interested in running targeted mobile adds, she can return to the first search field on the page and select Mobile (AAID)” and “Mobile (IDFA) from the drop-down menu and repeat her search.

BDEX Taxonomy Persona Auto Audience on bdex.com

That will show BDEX can connect her to of the nearly 3.5 million households above via either an iPhone or Android device.

BDEX Taxonomy Foreign SUV on bdex.com

Starting the search by selecting Email would show BDEX has email addresses for 3.5 million of the household listed above.

CPM estimates

She will also notice that Explore Industry Taxonomy updates CPM estimates based as the taxonomies selected to help the user determine how far her budget would go using the selected criteria. In the example above, she would see her CPM would range from $1 to $1.50 and average around $1.25. Given her budget, that would enable her to reach roughly 4,000 people who meet the selected criteria.

Persona/Home

In our next scenario, let’s consider a marketer looking to see how many high-end homeowners BDEX can connect them to nationwide. They could start their search by checking Email (MD5), Mobile (AAID) and Mobile (IDFA) typing in the first search field in the upper left-hand corner, searching for home” and selecting Persona\Home from the 42 Available Industries listed. This will produce 14  Taxonomies in the menu to the right, including Area Code, Audience Class, Dwelling Type, and Home Value.

If he selects Home Value, he will be prompted to specify a range of home values in the next menu. If he filters his search for homes valued between $750,000 and $5 million, he will learn that DBEX can provide 850,000 email addresses and 470,000 mobile IDs attributable to people who owns homes in that price range.

BDEX Taxonomy Persona Home Audience on bdex.com

If our marketer goes back to the Taxonomies screen and selects Audience Class, he can browse 272 audiences BDEX data partners have uploaded based on demographic and psychographic data, such as sex, age, generation, educational degree, expected graduation from college, and many, many more. If his ideal customer earned more than $200,000 a year, lived in or near a major city, was in their 40s and had children, he could select the High-income City Middle Aged Homeowners with Children audience and see it would cost him an average of $1.27 per thousand. He can opt to include or suppress personas who are already insured through one of the four largest home insurers (AAA, All-State, Farmers and State Farm.)

If he is focusing on a geographic area, he can get a count of personas by Zip Code, Area Code, State or City.

If our marketer sells renters’ insurance, he can start a search by typing “renter” into the Search field, then select Persona/Home from the three available industries that display and then select Audience Class to browse 272 groups created by BDEX. If he selects Middle-Income Suburban Younger Renters with Children, he can see BDEX has 45.4 million email addresses and mobile device IDs attributable to that audience.

At BDEX, we are confident the data we have aggregated from online searches, app downloads, geofencing, in-store POS purchases and other primary data providers we partner with will provide the context you need to take your marketing to the next level. Our Explore BDEX Taxonomy tool will enable you to confirm our claims. When you do, we hope you will contact us so we can begin collaborating. BDEX can often deliver a report showing the volume of data we have that meet your criteria, the size of the audience we can reach and total cost in a matter of days.