Artificial intelligence and innovations like BDEX Cross-Device Matching will enable marketers to take content personalization and in-store marketing to new levels and open vast stores of unstructured data for mining.
How our ID graph uses deterministic matching to power human connectivity One of the great ironies of digital marketing in recent years has been that device proliferation has actually made
The proliferation of unstructured data seen this year is poised to accelerate in 2019 and BDEX stands ready with an infrastructure built to power human connectivity. One of the recurring
And how it saves companies time and money while supercharging marketing campaigns These days, you can’t throw a rock without hitting data (or at least somebody talking about data). And
5 things that set BDEX apart Customer data drives so much of our commerce. The ability to collect and track information on buying habits, online search activity, and past purchases,
The pros and cons of marketing media A successful marketing campaign depends on several elements. You need to create a marketing plan, determine your target market, and then decide the
How data insights from BDEX led directly to increased car sales Automotive marketing is constantly evolving and changing, especially now. One of the biggest challenges that continues to remain for
Only get the targeted marketing data you need, when you need it One of the elements of successful marketing is knowing your audience. Whether you’re trying to sell a phone
The indicators that your ideal customer is actually ready to buy In part one of this series, we discussed ways to identify your ideal customer. That’s the first, basic step
How modern car buying habits can be used to create highly-targeted marketing Just as with nearly every aspect of our lives, technology has transformed the way people search for a
