Each year, the National Football League (NFL) dazzles audiences in the U.S and around the world with some of the most entertaining and engaging sports events of the year. Football
Programmatic advertisers function in an internet environment today that is both massive in scale and highly volatile in terms of regulation and tech disruption. When advertisers deploy campaigns today, they
The release of iOS 16 for iPhone users has sparked a concerning trend in the world of ad fraud. Several iOS updates over the past two years have significantly limited
Back to school season is quickly approaching meaning that programmatic advertisers are already in the process of planning campaigns to engage with these audiences. Whether it be for K thru
Programmatic advertisers perpetually strive to create personalized and engaging experiences for their target audience. But with seamlessly endless amounts of data available to advertisers, it can be overwhelming to make
Sports are a cultural centerpiece for Americans and people around the world. More than two-thirds of Americans report being fans of at least one sport. Additionally, Americans with higher income
Cannabidiol – commonly known as CBD – is a non-impairing compound found in hemp or non-hemp plants that is rapidly growing in popularity as a health and wellness supplement. While
Artificial intelligence and machine learning continue to be one of the main topics of conversation in tech as new consumer-friendly AI tools like ChatGPT, Zapier and others show the world
The finance industry is a broad and evolving ecosystem responsible for funding and coordinating most commerce in the United States and around the world. By “finance,” we are mainly referring
Advertisers face a litany of challenges in targeting audiences in today’s internet age. Bots are increasingly prevalent across the Internet and digital platforms, with some estimates saying as much as 40 percent of
For programmatic advertisers, the ability to reach the right audience with the right message is crucial to the success of any campaign. In order to do this effectively, advertisers rely
At the beginning of summer, home improvement projects are a major focus for American consumers. Between the warmer weather for exterior renovations and tax refunds being issued, home improvement projects
How an education services clients built custom audiences and extended campaign reach using TiVo Xtend Programmatic advertisers face a host of challenges in deploying campaigns. These challenges include ad fraud,
Programmatic advertisers are buying ad space for targeted campaigns at astounding volume in 2023. But one problem looms large for advertisers as they deploy campaigns – the mismatch that continues
Programmatic advertisers have long relied on major sporting events as a platform to get their campaigns out to large groups of consumers. Sports viewership in March and April of each
Marketing has taken on a new dimension that promises more effective results based on quantifiable metrics. Rather than the “shot in the dark” mode of marketing, experts have realized the
Digital advertisers are in a constant search for new, relevant audiences to which they can deploy campaigns and increase their return on ad spend (ROAS). While programmatic advertisers have a
What holiday audience segments are advertisers using this year to improve ROAS? This holiday season will be competitive for advertisers. They’ll compete for the mindshare and attention of consumers around
How CBS Extended reach through the promotion of the “Come Dance With Me” premiere, a new family dance competition series In 2021, CBS was the leading ad-supported television network in
BDEX and LiveRamp partnership In this video, David Finklestein, co-founder and CEO of BDEX, and Kate Barnett, Senior Partnership Executive, TV, at LiveRamp, discuss the partnership between their respective companies.
At BDEX, we provide advertising data that helps improve return on ad spend (ROAS) for businesses who are running digital ad campaigns to consumers. With a quality-focused data approach, we’ve
Programmatic advertisers in 2022 face new challenges in understanding their audiences with data. Machine Learning (ML) is one aspect of digital advertising that has fundamentally changed the ways marketers deploy
Digital marketers have dealt the cost of ad fraud with bots and click-farms for years. Ad fraud creates frustration for companies who don’t know how to work around it. This
Identity resolution in programmatic advertising remains a major challenge for brands. With changes to digital data privacy at the legislative level and the cookie-less future impeding brands’ ability to leverage
Data privacy continues to be a hot topic for every consumer, business, and especially advertising data providers. Many people are aware of what their information is being used for (ad
2022’s upcoming mid-term elections and the programmatic advertising campaigns that will deploy all over the United States inspired this conversation. David Finklestein, Co-Founder and CEO of BDEX, and Fariba Zamaniyan,
Machine learning is a buzzword you have probably heard a lot lately, especially when it comes to programmatic advertising. But what exactly is machine learning and how can it help
In this flagship episode of the Deconstructing Data podcast, hosts Jessie Lizak and Josh Morgan talk with David Finkelstein, CEO of BDEX, as the trio discuss the focus of Deconstructing
Identity resolution platforms often provide a variety of features along with contact matching. An identity resolution platform is where you can maintain all your data and create your customer profiles.
Why have we seen such a pronounced shift into automated buying? What can programmatic buyers be looking at from their perspective? The key to deploying large-scale omnichannel campaigns is efficiency.
Identity resolution algorithms help programmatic advertisers better identify and understand their audiences. However, marketers continue to face problems driving the same ads to target audiences across their various devices. The
The Russian invasion of Ukraine has rippled across the globe, as they continue a senseless attack on the Ukrainian people and the advertising industry can help support Ukraine. Countries around the
Why advertising analytics matter, and how they help marketers better understand audiences, improve targeting, and make buying predictions to optimize digital campaigns. Thanks to the proliferation of digital channels and
Do you ever feel like you don’t have enough time in the day to get everything done? You’re not alone. Managing your time is an important skill in advertising and
It is critical for marketers to understand the financial and strategic threat posed by online ad fraudsters in an expanding digital landscape. We live in a world where the prevalence
First, when you think of machine learning, what comes to mind? Is it an image of machines taking over the world, defeating humanity in a futuristic battle? If so, please
In explaining what is identity resolution, it’s important to understand today’s consumer. Consumers today use multiple devices. They use different devices to access social media, log in to work and
vide its customers with access to BDEX’s comprehensive Identity Graph. The partnership can help enable Snowflake customers to utilize their first-party data in combination with BDEX’s industry-leading identity resolution platform in order to expand their existing audiences.
Monetize your internal data, exchange data, and apply machine learning to reach precise targets Key Takeaways: Third-party cookies are going away in 2022 in Chrome, the browser market leader Additionally,
Custom audiences give you more control over who you’re targeting with ad campaigns. Here’s how to use them. Key Takeaways Custom audiences are segments of your customers that you identify
Improperly managed data means inaccurate targeting, which is like no targeting at all. Key Takeaways: Poor data management means poor targeting Real-time data is dynamic data Update your data management
If you don’t focus on data quality in your marketing, it will never reach the right people. Bad marketing data can lead to wasted time and money, not to mention
Inaccurate or out-of-date data can hurt your marketing efforts.
It’s no secret that data is a requirement for successful marketing in our digital world
“A recent IDG study predicts enterprises will have spent, on average, about $8M on Big Data initiatives in 2014. That’s really not too surprising, as Big Data analysis promises better
